EURO CREATIONS vs Star Money: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

EURO CREATIONS PUBLIC COMPANY LIMITED (EURO.BK)

Q3 202622 Jul – 16 Sep 2026

▲4

EURO's luxury partnerships and strong H1 results drive growth outlook

Real estate partnerships fuel order surge EURO partnered with major developers like Sansiri, SC Asset, and Major Development to target high-net-worth clients, leading to a continuous influx of orders. This expands its customer base and supports future revenue growth.
New partnerships directly drive demand and orders, a key growth catalyst.
Luxury ecosystem strategy targets 10-15% revenue growth EURO is building a luxury lifestyle ecosystem to boost cross-selling, with a 1.495 billion baht backlog and a 2026 revenue growth target of 10-15%. Rising high-net-worth individuals in Thailand support this strategy.
New strategic initiative and growth target signal future revenue expansion.
Strong H1 results: revenue up 12.6%, net profit up 26.9% EURO reported H1 revenue of 749 million baht and net profit of 87 million baht, with improved margins. Backlog stands at 1,716 million baht, and the company maintains its 2026 growth target.
New financial results confirm strong performance and support valuation.
New luxury villa partnership with SC Asset EURO will furnish SC Asset's The Gentry Cultivar Rama 9 luxury villas, priced at 30-50 million baht, under a new campaign. This secures a high-profile project and reinforces its luxury market position.
New partnership adds concrete demand and showcases brand strength.

August 202622 Jul – 16 Sep 2026

▲4

EURO's luxury partnerships and strong H1 results drive growth outlook

Real estate partnerships fuel order surge EURO partnered with major developers like Sansiri, SC Asset, and Major Development to target high-net-worth clients, leading to a continuous influx of orders. This expands its customer base and supports future revenue growth.
New partnerships directly drive demand and orders, a key growth catalyst.
Luxury ecosystem strategy targets 10-15% revenue growth EURO is building a luxury lifestyle ecosystem to boost cross-selling, with a 1.495 billion baht backlog and a 2026 revenue growth target of 10-15%. Rising high-net-worth individuals in Thailand support this strategy.
New strategic initiative and growth target signal future revenue expansion.
Strong H1 results: revenue up 12.6%, net profit up 26.9% EURO reported H1 revenue of 749 million baht and net profit of 87 million baht, with improved margins. Backlog stands at 1,716 million baht, and the company maintains its 2026 growth target.
New financial results confirm strong performance and support valuation.
New luxury villa partnership with SC Asset EURO will furnish SC Asset's The Gentry Cultivar Rama 9 luxury villas, priced at 30-50 million baht, under a new campaign. This secures a high-profile project and reinforces its luxury market position.
New partnership adds concrete demand and showcases brand strength.

Latest22 Jul – 16 Sep 2026

▲4

EURO's luxury partnerships and strong H1 results drive growth outlook

Real estate partnerships fuel order surge EURO partnered with major developers like Sansiri, SC Asset, and Major Development to target high-net-worth clients, leading to a continuous influx of orders. This expands its customer base and supports future revenue growth.
New partnerships directly drive demand and orders, a key growth catalyst.
Luxury ecosystem strategy targets 10-15% revenue growth EURO is building a luxury lifestyle ecosystem to boost cross-selling, with a 1.495 billion baht backlog and a 2026 revenue growth target of 10-15%. Rising high-net-worth individuals in Thailand support this strategy.
New strategic initiative and growth target signal future revenue expansion.
Strong H1 results: revenue up 12.6%, net profit up 26.9% EURO reported H1 revenue of 749 million baht and net profit of 87 million baht, with improved margins. Backlog stands at 1,716 million baht, and the company maintains its 2026 growth target.
New financial results confirm strong performance and support valuation.
New luxury villa partnership with SC Asset EURO will furnish SC Asset's The Gentry Cultivar Rama 9 luxury villas, priced at 30-50 million baht, under a new campaign. This secures a high-profile project and reinforces its luxury market position.
New partnership adds concrete demand and showcases brand strength.

Star Money Public Company Limited (STARM.BK)

Q3 202630 Jul – 6 Oct 2026

▲4

STARM shifts to higher-margin hire-purchase and digital lending for profit growth

Hire-purchase pivot lifts profit despite flat revenue STARM is growing its hire-purchase loans (15% of portfolio) with 15-16% margins and faster capital turnover, while car title loans (85%) stay weak. This mix shift should lift 2026 profit above last year's 84 million baht even if revenue is flat.
This is the core profit driver behind STARM's expected earnings growth and explains why profit rises without revenue growth.
AI and digital lending investment targets 10%+ revenue growth STARM is deploying loan origination and management systems in H2 2026, adding AI credit checks and mobile/web lending by 2028. This should speed approvals, cut costs, and support at least 10% revenue growth in 2026 and a new long-term business line.
Technology investment is a major strategic push that supports future revenue and efficiency, directly affecting STARM's growth outlook.
Thailand Post partnership widens loan distribution STARM signed an MOU with Thailand Post to offer hire-purchase, cash loans, and insurance through its nationwide branches and digital platform. This expands customer reach, especially for SMEs and online sellers, supporting loan demand and fee income.
The partnership is a concrete new channel that can increase loan volume and customer access, a clear positive for future revenue.
Asset quality improves, NPLs fall below 4% STARM cut non-performing loans to 3.1% in Q2 2026 from 4.9% at end-2025, with NPLs now around 4%. Lower bad loans reduce credit costs and support profit, while cautious lending and risk-based down payments protect the portfolio.
Falling NPLs directly lower credit costs, a key reason profit is expected to grow even with flat revenue.

September 202630 Jul – 6 Oct 2026

▲4

STARM shifts to higher-margin hire-purchase and digital lending for profit growth

Hire-purchase pivot lifts profit despite flat revenue STARM is growing its hire-purchase loans (15% of portfolio) with 15-16% margins and faster capital turnover, while car title loans (85%) stay weak. This mix shift should lift 2026 profit above last year's 84 million baht even if revenue is flat.
This is the core profit driver behind STARM's expected earnings growth and explains why profit rises without revenue growth.
AI and digital lending investment targets 10%+ revenue growth STARM is deploying loan origination and management systems in H2 2026, adding AI credit checks and mobile/web lending by 2028. This should speed approvals, cut costs, and support at least 10% revenue growth in 2026 and a new long-term business line.
Technology investment is a major strategic push that supports future revenue and efficiency, directly affecting STARM's growth outlook.
Thailand Post partnership widens loan distribution STARM signed an MOU with Thailand Post to offer hire-purchase, cash loans, and insurance through its nationwide branches and digital platform. This expands customer reach, especially for SMEs and online sellers, supporting loan demand and fee income.
The partnership is a concrete new channel that can increase loan volume and customer access, a clear positive for future revenue.
Asset quality improves, NPLs fall below 4% STARM cut non-performing loans to 3.1% in Q2 2026 from 4.9% at end-2025, with NPLs now around 4%. Lower bad loans reduce credit costs and support profit, while cautious lending and risk-based down payments protect the portfolio.
Falling NPLs directly lower credit costs, a key reason profit is expected to grow even with flat revenue.

Latest30 Jul – 6 Oct 2026

▲4

STARM shifts to higher-margin hire-purchase and digital lending for profit growth

Hire-purchase pivot lifts profit despite flat revenue STARM is growing its hire-purchase loans (15% of portfolio) with 15-16% margins and faster capital turnover, while car title loans (85%) stay weak. This mix shift should lift 2026 profit above last year's 84 million baht even if revenue is flat.
This is the core profit driver behind STARM's expected earnings growth and explains why profit rises without revenue growth.
AI and digital lending investment targets 10%+ revenue growth STARM is deploying loan origination and management systems in H2 2026, adding AI credit checks and mobile/web lending by 2028. This should speed approvals, cut costs, and support at least 10% revenue growth in 2026 and a new long-term business line.
Technology investment is a major strategic push that supports future revenue and efficiency, directly affecting STARM's growth outlook.
Thailand Post partnership widens loan distribution STARM signed an MOU with Thailand Post to offer hire-purchase, cash loans, and insurance through its nationwide branches and digital platform. This expands customer reach, especially for SMEs and online sellers, supporting loan demand and fee income.
The partnership is a concrete new channel that can increase loan volume and customer access, a clear positive for future revenue.
Asset quality improves, NPLs fall below 4% STARM cut non-performing loans to 3.1% in Q2 2026 from 4.9% at end-2025, with NPLs now around 4%. Lower bad loans reduce credit costs and support profit, while cautious lending and risk-based down payments protect the portfolio.
Falling NPLs directly lower credit costs, a key reason profit is expected to grow even with flat revenue.