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IT City vs Com7 PCL: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

IT City Public Company Limited (IT.BK)

Com7 PCL (COM7.BK)

Q3 2026
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Com7 Q2 profit jumps 30%, targets raised, but margin risks temper outlook

  • Strong Q2 results and raised guidance Com7 reported Q2 2026 profit up about 30% and revenue up 16.4%, prompting management to raise full-year targets to 10–15% revenue growth and over 20% profit growth.

    This is the core positive fundamental news that drove the stock in Q3.

  • Broker upgrades and higher target prices Brokers upgraded the stock, citing iPhone 18 momentum, government stimulus, new lending and insurance units, and a PLANB media partnership. Target prices rose to 33–36 baht.

    Analyst upgrades and new business initiatives directly influenced investor sentiment and price targets.

  • Margin and growth sustainability concerns Krungsri stays neutral, warning that low-cost inventory benefits will fade, earnings growth may slow in late 2026 and 2027, and post-iPhone launch sales could decelerate.

    This is the main counterweight that kept the outlook mixed despite strong results.

August 2026
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Com7 Q2 profit up 30%, brokers raise targets on iPhone 18 and solar

  • Strong Q2 earnings and raised guidance Com7 reported Q2 2026 profit up 30% and raised full-year targets, driven by smartphone, EV, and solar demand. This beat expectations and boosted investor confidence.

    This is the core positive event that drove the stock in August.

  • Broker upgrades on iPhone 18 and new businesses Brokers lifted target prices to 33–35 baht, citing iPhone 18 momentum, AI-driven memory price increases, new lending and insurance subsidiaries, and government solar and consumer stimulus.

    Analyst upgrades directly influence price targets and investor sentiment.

  • Krungsri neutral on fading benefits Krungsri remains neutral, warning that low-cost inventory benefits will fade, slowing earnings growth in late 2026 and 2027, while post-iPhone launch sales may decelerate due to staged rollouts and pull-forward buying.

    This provides a balanced view and highlights key risks that could pressure the stock.

  • Cheap valuation but margin concerns Valuation remains cheap, but margin sustainability and demand durability are key concerns. This creates a mixed outlook as investors weigh attractive pricing against potential earnings slowdown.

    It captures the tension between value and risk that shapes the stock's direction.

Latest
▲4

COM7's iPhone 18 launch, new lending and insurance deals drive growth

  • iPhone 18 launch and strong pre-orders COM7 began selling the iPhone 18 on September 18 with strong pre-orders and higher prices (8-11% up). Analysts expect Q3 profit to grow over 30% year-on-year, driven by same-store sales and the new phone. This boosts revenue and profit, pushing the stock up.

    The iPhone 18 launch is a major new product cycle that directly lifts COM7's sales and profit, a key reason for the stock's recent strength.

  • New lending and insurance subsidiaries COM7 set up Ufun Money for IT lending and brought PLANB into iCare insurance with an 860 million baht investment. This expands high-margin financial services, expected to add about 200 million baht profit yearly and open new revenue streams.

    These corporate actions diversify COM7's business into higher-margin lending and insurance, supporting long-term earnings growth.

  • Broker upgrades and target price hikes Several brokers raised target prices to 33-35 baht, citing strong Q3 profit growth (up to 50% year-on-year) from iPhone demand and the Lock Phone business. This reflects confidence in COM7's earnings momentum.

    Broker upgrades and higher targets signal growing optimism, which can attract investors and lift the stock price.

  • Government stimulus and solar rooftop support Thailand's solar rooftop subsidy and consumer stimulus measures (like Thai Chuay Thai) are expected to boost demand for COM7's solar kits and IT products. This adds new revenue channels and supports consumer spending.

    Government policies directly stimulate demand for COM7's products, providing a positive demand shock.

September 2026
▲4

COM7 lifts targets as iPhone 18 and state stimulus drive profit surge

  • Q2 profit jumps 30%, full-year targets raised COM7's Q2 2026 net profit rose 29.9% and revenue grew 16.4% on strong smartphone demand. Management raised its 2026 revenue growth target to 10-15% and profit growth to over 20%, signalling confidence that higher memory-driven prices and demand will keep boosting earnings.

    This is the core fundamental upgrade that directly lifts profit expectations and the stock's value.

  • iPhone 18 demand stronger than expected, brokers hike targets Krungsri and KGI both see Q3 2026 profit hitting 1.3-1.4 billion baht, up 35-50% year-on-year, as iPhone 18 Pro/Pro Max bookings stay strong despite 8-11% higher prices. KGI raised its target price to 36 baht and upgraded to buy, citing double-digit volume and price growth.

    Analyst upgrades and strong iPhone demand are the main near-term catalysts pushing the stock higher.

  • Government stimulus adds consumer spending power Thailand's cabinet approved a 57.5-billion-baht stimulus package, including higher welfare-card allowances and the Thai Chuay Thai Plus 60/40 co-payment scheme running through November. Analysts name COM7 a top beneficiary as the extra cash lifts spending on smartphones and IT products it sells.

    The stimulus directly boosts demand for COM7's products and is a new, concrete government action.

  • PLANB board seats and media partnership progress PLANB is set to gain two board seats at COM7, giving it 22% control and shifting its accounting to equity method. The partnership aims to install digital advertising screens in over 1,400 COM7 stores and on EV taxis, with concrete cooperation expected in Q4 2026, opening a new media revenue stream.

    This is a new strategic development that could unlock additional value and is not yet priced in.

▲4

COM7 lifts targets as iPhone 18 and state stimulus drive profit surge

  • Q2 profit jumps 30%, full-year targets raised COM7's Q2 2026 net profit rose 29.9% and revenue grew 16.4% on strong smartphone demand. Management raised its 2026 revenue growth target to 10-15% and profit growth to over 20%, signalling confidence that higher memory-driven prices and demand will keep boosting earnings.

    This is the core fundamental upgrade that directly lifts profit expectations and the stock's value.

  • iPhone 18 demand stronger than expected, brokers hike targets Krungsri and KGI both see Q3 2026 profit hitting 1.3-1.4 billion baht, up 35-50% year-on-year, as iPhone 18 Pro/Pro Max bookings stay strong despite 8-11% higher prices. KGI raised its target price to 36 baht and upgraded to buy, citing double-digit volume and price growth.

    Analyst upgrades and strong iPhone demand are the main near-term catalysts pushing the stock higher.

  • Government stimulus adds consumer spending power Thailand's cabinet approved a 57.5-billion-baht stimulus package, including higher welfare-card allowances and the Thai Chuay Thai Plus 60/40 co-payment scheme running through November. Analysts name COM7 a top beneficiary as the extra cash lifts spending on smartphones and IT products it sells.

    The stimulus directly boosts demand for COM7's products and is a new, concrete government action.

  • PLANB board seats and media partnership progress PLANB is set to gain two board seats at COM7, giving it 22% control and shifting its accounting to equity method. The partnership aims to install digital advertising screens in over 1,400 COM7 stores and on EV taxis, with concrete cooperation expected in Q4 2026, opening a new media revenue stream.

    This is a new strategic development that could unlock additional value and is not yet priced in.

▲3

COM7 raises targets on AI memory price surge and iPhone 18 buzz

  • AI memory price surge lifts retail prices and COM7 targets AI and data center demand pushed memory prices up 200-300% quarter on quarter, raising smartphone and computer retail prices by 20-50%. COM7 raised its 2026 revenue growth target to 10-15% and profit growth above 20%, as higher selling prices and strong demand boost sales and margins.

    This is the core new driver: AI-driven memory price surge directly lifts COM7's retail prices and prompted the target upgrade.

  • iPhone 18 launch and foldable iPhone excite upgrade demand Apple's September 9 event unveiled the iPhone 18 Pro, Pro Max, and first foldable iPhone Duo. Analysts highlight COM7 as a top pick with over 100 Studio7 stores and ~25% market share. Same-store sales grew double digits in July-August, and Q3-to-date sales rose 15-20% on pre-launch buying.

    New product launch is a fresh catalyst driving upgrade demand and boosting COM7's sales momentum.

  • Solar rooftop subsidy scheme adds new demand channel Thailand's 50-billion-baht household solar rooftop subsidy, opening for registration in mid-October, is expected to lift household demand for installations. COM7 is named as a beneficiary because it distributes ready-made solar kits, adding a new revenue stream beyond smartphones and IT products.

    New government subsidy directly supports COM7's solar kit distribution business, adding incremental demand.

  • Strong momentum but post-launch slowdown and margin fade risk Krungsri stays neutral on the IT retail group, warning that the boost from low-cost inventory will fade, causing earnings growth to slow in late 2026 and 2027. Post-iPhone launch sales may also slow as models roll out in stages, with some pull-forward buying already done. Still, COM7 is favored for its integrated business and cheap valuation.

    This is the real counterweight: strong current momentum but expected slowdown and margin pressure ahead.

▲4

COM7 Q2 profit jumps 30%, raises targets; solar policy adds demand

  • Q2 profit up 30%, full-year targets raised COM7 reported Q2 2026 net profit of 1.303 billion baht, up 29.9% from a year earlier, beating expectations. Sales rose 16.4% on strong smartphone and electric vehicle demand. The company raised its 2026 revenue growth target to at least 10-15% and profit growth to at least 20%, a direct sign the business is performing better than previously guided.

    This is the core new fundamental event that directly drives the stock's value and investor confidence.

  • Broker raises target price to 35 baht on strong results Finansia Syrus Securities raised its 2026-2028 profit forecasts by 11-16% and lifted its target price to 35 baht, maintaining a buy rating. The upgrade follows better-than-expected sales and gross margin. A higher target price from a respected analyst often pulls the stock price up as investors adjust their expectations.

    Analyst upgrades and target price increases directly influence short- to medium-term price moves by shaping market expectations.

  • 200 billion baht clean energy policy boosts solar kit demand The government allocated 200 billion baht to boost clean energy, including solar rooftop kits. COM7 is a distribution channel for ready-made household solar kits, so this policy should increase sales. The extra demand supports COM7's revenue growth beyond its core smartphone business.

    This is a new government policy that creates a fresh demand driver for COM7's products.

  • PLANB partnership expands media and profit-sharing PLANB invested in COM7 and expects profit-sharing starting September 2026, with about 500 million baht forecast for 2027. The partnership also plans advertising on COM7's 1,400 stores and EV7 network. This collaboration brings new revenue streams and strategic value to COM7.

    The PLANB investment and profit-sharing agreement is a new development that adds a new earnings contributor for COM7.