Kohl's vs Advice It Infinite Pcl: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Kohl's Corporation (KSS)

Q3 202620 Jul – 12 Sep 2026

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Kohl's Q2 beat driven by tariff refunds, not sales

Q2 earnings beat and raised outlook Kohl's reported Q2 EPS of $1.28, beating expectations, and raised its full-year profit outlook to $1.80–$2.40 while restarting buybacks of up to $100 million. This initially cheered investors.
This is the headline event that drove the stock in August.
Profit boost came from tariff refunds, not sales About 98% of gross margin gains came from roughly $150 million in tariff refunds, not from selling more merchandise. This raises doubts about the sustainability of the profit beat.
It reveals the low quality of earnings, a key reason the stock may not hold gains.
18th straight quarter of falling same-store sales Comparable sales fell 0.9%, the 18th consecutive quarterly decline, with total revenue down 2%—the weakest among general merchandise peers. Low-income shoppers remain stressed, and broader consumer pullback pressures demand.
It shows the core business continues to shrink, a major headwind for the stock.
New growth initiatives, but unproven Kohl's is expanding DoorDash rapid delivery to 1,100+ stores, adding Martha Stewart and Babies"R"Us shop-in-shops, and hiring a new Chief Merchandising Officer from Walmart. These could help, but benefits are unproven and don't yet signal a recovery.
These are the main positive efforts that could drive future performance, though their impact is uncertain.

August 202620 Jul – 12 Sep 2026

▲2▼2

Kohl's Q2 beat driven by tariff refunds, not sales

Q2 earnings beat and raised outlook Kohl's reported Q2 EPS of $1.28, beating expectations, and raised its full-year profit outlook to $1.80–$2.40 while restarting buybacks of up to $100 million. This initially cheered investors.
This is the headline event that drove the stock in August.
Profit boost came from tariff refunds, not sales About 98% of gross margin gains came from roughly $150 million in tariff refunds, not from selling more merchandise. This raises doubts about the sustainability of the profit beat.
It reveals the low quality of earnings, a key reason the stock may not hold gains.
18th straight quarter of falling same-store sales Comparable sales fell 0.9%, the 18th consecutive quarterly decline, with total revenue down 2%—the weakest among general merchandise peers. Low-income shoppers remain stressed, and broader consumer pullback pressures demand.
It shows the core business continues to shrink, a major headwind for the stock.
New growth initiatives, but unproven Kohl's is expanding DoorDash rapid delivery to 1,100+ stores, adding Martha Stewart and Babies"R"Us shop-in-shops, and hiring a new Chief Merchandising Officer from Walmart. These could help, but benefits are unproven and don't yet signal a recovery.
These are the main positive efforts that could drive future performance, though their impact is uncertain.

Latest20 Jul – 12 Sep 2026

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Kohl's: tariff refunds boost profit, but sales still falling

Tariff refunds inflate profit, not sales Kohl's raised its full-year profit outlook and restarted share buybacks after about $150 million in tariff refunds. But roughly 98% of its gross margin gain came from those refunds, and comparable sales fell for an 18th straight quarter. The profit boost is real but not from selling more.
This is the single biggest new force behind KSS's improved earnings picture and explains why the profit gain may not last.
New delivery and merchandise partnerships Kohl's launched DoorDash rapid delivery from over 1,100 stores and expanded its Martha Stewart kitchen line onto Kohls.com. These widen how customers can buy and refresh the product mix, which could help digital sales and customer reach, though the financial benefit is not yet proven.
These are new distribution and merchandising moves that could support future demand, a genuine positive driver.
New merchandising chief and baby-shop expansion Kohl's named a new Chief Merchandising Officer from Walmart and is adding Babies"R"Us shops to 56 more stores. Both aim to fix weak merchandise and win back customers, but comparable sales are still down 0.9% and analysts say 18 straight quarters of declines don't signal a full recovery.
These are the period's main strategic efforts to reverse weak sales, with a clear counterweight that results aren't there yet.
Consumer spending slowdown pressures sales Weak results from Albertsons and Tractor Supply signaled shoppers are pulling back, and Kohl's shares fell 5% in July on those fears. Kohl's also posted a 2% revenue decline, the slowest grower among general merchandise peers, showing demand remains the core problem.
This explains the demand weakness that keeps KSS's sales falling despite profit-boosting one-offs.

26 Aug – 27 Aug 2026

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Kohl's Q2 EPS Beat, Raised Outlook, Buybacks; Sales Still Weak

Q2 earnings beat and raised full-year outlook Kohl's reported Q2 EPS of $1.28, far above the $0.55 consensus, and raised its full-year earnings outlook to $1.80–$2.40 from $1.00–$1.60. This profit surge, partly from tariff refunds, gives investors a reason to bid the stock higher.
The earnings beat and guidance raise are the main new positive catalysts for KSS this period.
Restarted share buybacks up to $100 million Kohl's said it will restart share repurchases of up to $100 million in 2026 under its existing $3 billion authorization. Buybacks reduce the number of shares outstanding, which can lift earnings per share and support the stock price.
Buybacks are a new capital-return action that directly supports the share price.
Comparable sales fell 0.9%, missing expectations Kohl's Q2 comparable sales dropped 0.9%, worse than the 0.6% decline analysts expected, and total revenue slipped to $3.52 billion. The weak top line shows customers are still pulling back, which weighs on the stock and limits how much the profit beat can lift it.
The sales miss is the key negative counterweight to the earnings beat.
Low-income consumer stress threatens future demand Reports highlight that low-income shoppers are under pressure, with diesel prices up over 40% and half of Americans living paycheck to paycheck. Since Kohl's depends on these shoppers, continued stress could hurt sales in coming quarters and keep a lid on the stock.
This explains the demand risk that could offset the positive earnings news.

Advice It Infinite Pcl (ADVICE.BK)

Q3 20263 Aug – 6 Oct 2026

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ADVICE Rides Record Profits, iPhone 18 Pre-Orders, and Upgrades

Record Q2 and H1 profits ADVICE reported record second-quarter and first-half profits, up 83% and 82.7% from a year earlier, showing strong earnings momentum.
This is a key new financial result that supports the bull case.
Raised interim dividend The company raised its interim dividend, returning more cash to shareholders and signaling confidence in its financial health.
A new capital return event that can attract income-focused investors.
iPhone 18 pre-orders fully booked Pre-orders for the iPhone 18 Pro and Pro Max are fully booked, with sales about 50% higher than last year's iPhone 17 launch, boosting demand.
A major new product cycle driving revenue expectations.
Broker upgrades and new business unit Brokers upgraded ADVICE to top-pick status with target prices of 8.40–8.82 baht, while the new Advice Business Solutions unit targets higher-margin AI, cloud, and enterprise revenue.
Analyst actions and strategic expansion can lift sentiment and future margins.

September 20263 Aug – 6 Oct 2026

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ADVICE Rides Record Profits, iPhone 18 Pre-Orders, and Upgrades

Record Q2 and H1 profits ADVICE reported record second-quarter and first-half profits, up 83% and 82.7% from a year earlier, showing strong earnings momentum.
This is a key new financial result that supports the bull case.
Raised interim dividend The company raised its interim dividend, returning more cash to shareholders and signaling confidence in its financial health.
A new capital return event that can attract income-focused investors.
iPhone 18 pre-orders fully booked Pre-orders for the iPhone 18 Pro and Pro Max are fully booked, with sales about 50% higher than last year's iPhone 17 launch, boosting demand.
A major new product cycle driving revenue expectations.
Broker upgrades and new business unit Brokers upgraded ADVICE to top-pick status with target prices of 8.40–8.82 baht, while the new Advice Business Solutions unit targets higher-margin AI, cloud, and enterprise revenue.
Analyst actions and strategic expansion can lift sentiment and future margins.

Latest3 Aug – 6 Oct 2026

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ADVICE rides iPhone 18 boom, AI/enterprise push, and record profits

iPhone 18 demand surges, driving sales and margins ADVICE says iPhone 18 Pro and Pro Max sales are running about 50% above last year's iPhone 17 launch, with pre-orders fully booked. Earlier iPhone models also saw price increases of about 5,000 baht per device, lifting margins. This strong demand supports second-half revenue and profit growth.
This is the biggest new demand driver, directly boosting ADVICE's sales and margins.
New AI and enterprise solutions open growth avenue ADVICE launched Advice Business Solutions to target enterprise customers with AI, cloud, cybersecurity, and data center services, backed by partners like AMD, Lenovo, Dell, AWS, and Palo Alto. This expands revenue beyond retail and aims for higher-margin recurring income, supporting long-term growth.
This new business line diversifies revenue and could lift margins, a key positive driver.
Record first-half profit and rising dividends ADVICE reported first-half 2026 net profit up 82.7% to 253 million baht, with revenue up 10.6% to 8.85 billion baht. Gross margin improved to 12.45%. The company paid an interim dividend of 0.23 baht per share, reflecting strong cash generation and shareholder returns.
Strong financial results and dividends underpin investor confidence and support the stock price.
Brokers raise targets on strong outlook Dao Securities maintains Buy with an 8.50 baht target, expecting 2026 profit up 69%. Kasikorn Securities keeps a Positive view with an 8.82 baht target, citing ~20% sales growth. Multiple brokers highlight ADVICE as a top pick to benefit from new iPhone launches and IT retail strength.
Broker upgrades and positive recommendations attract investors and push the price up.

3 Aug – 2 Oct 2026

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ADVICE rides record profit, iPhone 18 demand, and broker upgrades

Record Q2 profit and raised dividend ADVICE reported a record Q2 fiscal 2026 net profit of 137 million baht, up 83% year on year, beating estimates. Revenue hit a new high of 4.5 billion baht, and the company announced a first-half dividend of 0.23 baht per share. This strong result supports the stock price by showing the company is growing and returning cash to shareholders.
This is a major new earnings event that directly boosts investor confidence and the stock's value.
iPhone 18 Pro Max bookings fully subscribed ADVICE said bookings for the iPhone 18 Pro Max filled their allocated quota and sold out quickly. The company expects Q3 2026 revenue to improve from Q2, driven by new smartphone models, and maintains a 15% revenue growth target for 2026. This drives the stock up because it signals strong consumer demand and higher sales ahead.
This is a new, company-specific demand catalyst that directly supports future revenue and earnings.
Broker upgrades and top-pick status Krungsri Securities recommends buying ADVICE with an 8.40 baht target, forecasting 2026 profit up 65%. Daiwa Securities names ADVICE among its five top picks for October. Kasikorn Securities expects Q3 profit to surge 84% year on year and sets a target of 8.82 baht. These endorsements attract investors and push the price up.
New analyst recommendations and targets provide fresh reasons for investors to buy the stock.
Strong Q3 sales but margin and growth may slow Krungsri notes Q3-to-date sales for IT retailers like ADVICE grew 15-20% year on year, helped by pull-forward purchases before the iPhone 18 launch. However, it warns post-launch sales growth may slow and the boost from low-cost inventory will fade, potentially slowing earnings growth in late 2026 and 2027. This creates some caution for the stock.
This provides a balanced view, highlighting both current demand strength and future headwinds that could affect the stock.