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Macy’s IncM

Why is Macy’s (M) moving?

Q3 2026
▲3▼1

Macy’s turnaround gains traction, but investment costs weigh

  • Strong comparable sales growth Macy’s comparable sales rose 3% in Q1 and 2.7% in Q2, marking the fifth straight gain and the strongest in four years. This shows the turnaround is working and boosts investor confidence.

    This is the core positive driver of the quarter, showing improving demand.

  • Berkshire Hathaway stake Berkshire Hathaway took a new stake and then increased it by 142% to about 2.79%. This vote of confidence from a famous investor likely lifted sentiment and the stock price.

    A major investor's backing is a significant new development that can drive price.

  • DoorDash partnership DoorDash added Macy’s products from over 350 stores, expanding the company’s reach and making it easier for customers to shop. This could support future sales growth.

    A new distribution channel that could drive demand and shows innovation.

  • Wider loss and tariff benefit Q3 guidance projects a wider adjusted loss of 19–23 cents per share due to turnaround investments, and Q2 EPS included a 23-cent tariff-refund benefit, meaning underlying profit was lower. These temper the positive momentum.

    This is the main counterweight, highlighting risks that could pressure the stock.

September 2026
▲3

Macy's beats Q2, raises outlook, adds DoorDash; Buffett stake grows

  • Berkshire doubles Macy's stake Berkshire Hathaway raised its Macy's stake by about 142% to 7.37 million shares, roughly 2.79% of the company — its first department-store bet in about 60 years. A famous long-term investor buying more signals confidence and can draw other buyers to the stock.

    A major new outside endorsement of Macy's is a fresh force behind the shares.

  • Q2 beat and raised full-year outlook Macy's beat second-quarter sales and profit estimates and lifted its fiscal 2026 outlook to net sales of $21.68-$21.83 billion and adjusted EPS of $2.15-$2.35. Comparable sales rose 2.7%, a fifth straight quarter of growth, with Bloomingdale's up 11.3% and Bluemercury up 6.2%.

    The core new event of the period: stronger results and guidance raise the earnings the stock is valued on.

  • Q3 loss guidance and tariff-refund boost The raised outlook came with a projected third-quarter adjusted loss of 19-23 cents a share, wider than the 6 cents expected, as turnaround investments weigh. Second-quarter EPS also included a 23-cent tariff-refund benefit; excluding it, profit was 40 cents, still above estimates.

    The real counterweight: near-term losses and one-off refunds temper the good news.

  • Turnaround progress and DoorDash sales channel At an investor conference Macy's said its Reimagine stores grew in nine of the last 10 quarters and the Macy's banner has grown five straight quarters. DoorDash also added Macy's apparel, beauty and home to its marketplace, delivering from 350+ stores — a new way to reach shoppers.

    Shows the strategy is working and adds a fresh distribution channel that can lift sales.

Latest
▲3

Macy's beats Q2, raises outlook, adds DoorDash; Buffett stake grows

  • Berkshire doubles Macy's stake Berkshire Hathaway raised its Macy's stake by about 142% to 7.37 million shares, roughly 2.79% of the company — its first department-store bet in about 60 years. A famous long-term investor buying more signals confidence and can draw other buyers to the stock.

    A major new outside endorsement of Macy's is a fresh force behind the shares.

  • Q2 beat and raised full-year outlook Macy's beat second-quarter sales and profit estimates and lifted its fiscal 2026 outlook to net sales of $21.68-$21.83 billion and adjusted EPS of $2.15-$2.35. Comparable sales rose 2.7%, a fifth straight quarter of growth, with Bloomingdale's up 11.3% and Bluemercury up 6.2%.

    The core new event of the period: stronger results and guidance raise the earnings the stock is valued on.

  • Q3 loss guidance and tariff-refund boost The raised outlook came with a projected third-quarter adjusted loss of 19-23 cents a share, wider than the 6 cents expected, as turnaround investments weigh. Second-quarter EPS also included a 23-cent tariff-refund benefit; excluding it, profit was 40 cents, still above estimates.

    The real counterweight: near-term losses and one-off refunds temper the good news.

  • Turnaround progress and DoorDash sales channel At an investor conference Macy's said its Reimagine stores grew in nine of the last 10 quarters and the Macy's banner has grown five straight quarters. DoorDash also added Macy's apparel, beauty and home to its marketplace, delivering from 350+ stores — a new way to reach shoppers.

    Shows the strategy is working and adds a fresh distribution channel that can lift sales.

July 2026
▲4

Macy's turnaround gains traction as Berkshire buys in and outlook rises

  • Strong Q1 results and raised outlook Macy's reported its strongest first-quarter comparable sales in four years, up 3%, with all nameplates positive. Management raised its 2026 sales and earnings guidance, signaling that its turnaround plan is working and boosting investor confidence.

    This is the core fundamental driver showing the company's health is improving, which directly supports a higher stock price.

  • Berkshire Hathaway's new stake Berkshire Hathaway, led by new CEO Greg Abel, disclosed a new 3.04 million-share stake in Macy's, its first-ever investment in the company. This vote of confidence from a legendary investor attracted attention and helped push the stock up.

    Berkshire's investment is a major external validation that can change how other investors view the stock, directly impacting demand for shares.

  • Berkshire increases its Macy's bet Berkshire Hathaway more than doubled its Macy's stake in the second quarter, boosting it by 142%. Although the dollar amount was small, the increased position reinforced the signal that Berkshire sees value in the retailer.

    This follow-up buying shows Berkshire's conviction is growing, which can further support the stock price by attracting other investors.

  • Luxury banners drive momentum Bloomingdale's and Bluemercury are performing well, with comparable sales up 10.2% and 6.4%. Macy's is expanding luxury offerings and raising its fiscal 2026 outlook, citing this momentum as a key growth driver.

    The luxury segment is a bright spot that justifies the raised guidance and shows the turnaround strategy is gaining traction, supporting higher earnings expectations.

▲4

Macy's turnaround gains traction as Berkshire buys in and outlook rises

  • Strong Q1 results and raised outlook Macy's reported its strongest first-quarter comparable sales in four years, up 3%, with all nameplates positive. Management raised its 2026 sales and earnings guidance, signaling that its turnaround plan is working and boosting investor confidence.

    This is the core fundamental driver showing the company's health is improving, which directly supports a higher stock price.

  • Berkshire Hathaway's new stake Berkshire Hathaway, led by new CEO Greg Abel, disclosed a new 3.04 million-share stake in Macy's, its first-ever investment in the company. This vote of confidence from a legendary investor attracted attention and helped push the stock up.

    Berkshire's investment is a major external validation that can change how other investors view the stock, directly impacting demand for shares.

  • Berkshire increases its Macy's bet Berkshire Hathaway more than doubled its Macy's stake in the second quarter, boosting it by 142%. Although the dollar amount was small, the increased position reinforced the signal that Berkshire sees value in the retailer.

    This follow-up buying shows Berkshire's conviction is growing, which can further support the stock price by attracting other investors.

  • Luxury banners drive momentum Bloomingdale's and Bluemercury are performing well, with comparable sales up 10.2% and 6.4%. Macy's is expanding luxury offerings and raising its fiscal 2026 outlook, citing this momentum as a key growth driver.

    The luxury segment is a bright spot that justifies the raised guidance and shows the turnaround strategy is gaining traction, supporting higher earnings expectations.