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MAGURO vs MK Restaurant: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

MAGURO GROUP PUBLIC COMPANY LIMITED (MAGURO.BK)

Q3 2026
▲2▼2

MAGURO grows fast on new brands and branches, but same-store sales stay weak

  • New brands and branch openings drive record profit outlook MAGURO opened Kaiten Sushi Ginza Onodera, Lai (Isan food) and Age.3 (Japanese fried sandwiches), and plans 20+ new branches a year. Brokers expect record second-half profit and see 2027 revenue up 30%. More stores and brands mean more sales and profit, which supports the share price.

    This is the core growth engine behind the stock and the main reason brokers stay positive.

  • Q2 profit rose 23% and brokers set higher targets Second-quarter 2026 profit was about 40 million baht, up 23% from a year earlier, as revenue grew 29% on 13 more branches. Brokers kept Buy ratings with targets of 24-28 baht, calling MAGURO the sector's top pick. Upgrades and strong results pull the price up.

    Earnings and broker targets are the direct, measurable drivers of the share price.

  • Same-store sales keep falling as shoppers stay cautious Sales at stores open a year or more fell about 5-6% in Q2 and may drop 7-9% in Q3. Government co-payment handouts have not revived restaurant spending, and Kasikorn keeps a negative view on the whole sector. Weak existing-store demand limits how much profit growth can continue.

    This is the main counterweight: growth comes from new stores, not from customers spending more.

  • Floods briefly shut six branches Heavy rain and flash floods in Bangkok in late September forced MAGURO to temporarily close all six of its affected branches, about 11% of its 61 stores. The closures cut sales and customer traffic for a short time, though the situation was already easing by late September.

    It is a fresh, concrete hit to near-term sales that readers should know about.

August 2026
▲2▼2

MAGURO grows fast on new brands and branches, but same-store sales stay weak

  • New brands and branch openings drive record profit outlook MAGURO opened Kaiten Sushi Ginza Onodera, Lai (Isan food) and Age.3 (Japanese fried sandwiches), and plans 20+ new branches a year. Brokers expect record second-half profit and see 2027 revenue up 30%. More stores and brands mean more sales and profit, which supports the share price.

    This is the core growth engine behind the stock and the main reason brokers stay positive.

  • Q2 profit rose 23% and brokers set higher targets Second-quarter 2026 profit was about 40 million baht, up 23% from a year earlier, as revenue grew 29% on 13 more branches. Brokers kept Buy ratings with targets of 24-28 baht, calling MAGURO the sector's top pick. Upgrades and strong results pull the price up.

    Earnings and broker targets are the direct, measurable drivers of the share price.

  • Same-store sales keep falling as shoppers stay cautious Sales at stores open a year or more fell about 5-6% in Q2 and may drop 7-9% in Q3. Government co-payment handouts have not revived restaurant spending, and Kasikorn keeps a negative view on the whole sector. Weak existing-store demand limits how much profit growth can continue.

    This is the main counterweight: growth comes from new stores, not from customers spending more.

  • Floods briefly shut six branches Heavy rain and flash floods in Bangkok in late September forced MAGURO to temporarily close all six of its affected branches, about 11% of its 61 stores. The closures cut sales and customer traffic for a short time, though the situation was already easing by late September.

    It is a fresh, concrete hit to near-term sales that readers should know about.

Latest
▲2▼2

MAGURO grows fast on new brands and branches, but same-store sales stay weak

  • New brands and branch openings drive record profit outlook MAGURO opened Kaiten Sushi Ginza Onodera, Lai (Isan food) and Age.3 (Japanese fried sandwiches), and plans 20+ new branches a year. Brokers expect record second-half profit and see 2027 revenue up 30%. More stores and brands mean more sales and profit, which supports the share price.

    This is the core growth engine behind the stock and the main reason brokers stay positive.

  • Q2 profit rose 23% and brokers set higher targets Second-quarter 2026 profit was about 40 million baht, up 23% from a year earlier, as revenue grew 29% on 13 more branches. Brokers kept Buy ratings with targets of 24-28 baht, calling MAGURO the sector's top pick. Upgrades and strong results pull the price up.

    Earnings and broker targets are the direct, measurable drivers of the share price.

  • Same-store sales keep falling as shoppers stay cautious Sales at stores open a year or more fell about 5-6% in Q2 and may drop 7-9% in Q3. Government co-payment handouts have not revived restaurant spending, and Kasikorn keeps a negative view on the whole sector. Weak existing-store demand limits how much profit growth can continue.

    This is the main counterweight: growth comes from new stores, not from customers spending more.

  • Floods briefly shut six branches Heavy rain and flash floods in Bangkok in late September forced MAGURO to temporarily close all six of its affected branches, about 11% of its 61 stores. The closures cut sales and customer traffic for a short time, though the situation was already easing by late September.

    It is a fresh, concrete hit to near-term sales that readers should know about.

MK Restaurant Group Public Company Limited (M.BK)

Q3 2026
▲2▼1

MK's buffet push lifts sales but core diners stay away

  • New monthly buffet subscription and 299-baht buffet drive traffic MK launched its first monthly buffet subscription (1,495–2,990 baht) and kept the popular 299-baht buffet, pushing Q2 revenue up 10.6% to 4.196 billion baht. These deals bring more customers through the door and support sales, though they earn less per diner.

    This is the main new growth engine lifting MK's revenue and visits.

  • Core restaurants keep losing customers as stimulus fades Same-store sales at MK, Yayoi and Laem Charoen fell about 3.8% in Q2 and stayed negative (-1% in July–August, September still weak). Government co-payment schemes have failed to lift restaurant sales, so the older, higher-margin brands keep shrinking.

    Weak core demand is the main drag on profit and the reason analysts stay cautious.

  • Buffet growth cuts profit margins even as revenue rises Q2 net profit fell 20% to 221 million baht because the buffet business has lower margins and branch expansion raised costs. Analysts still cut full-year profit forecasts and target prices, though the result beat expectations and MK kept a 0.40-baht dividend (about 4–5% yield).

    It shows the trade-off: more sales but thinner profit, which pressures the shares.

  • New brands and travel coupons offer a path to recovery Bonus Suki grew to 44 branches and is starting to make money, Laem Charoen is being rebranded, and MK is a top beneficiary of the new Thailand Travel Plus coupon (1 million slots). Analysts see earnings recovering from late 2026 into 2027, but say the share price already reflects much of this.

    It is the main new upside driver, balanced by the warning that it is already priced in.

August 2026
▲2▼1

MK's buffet push lifts sales but core diners stay away

  • New monthly buffet subscription and 299-baht buffet drive traffic MK launched its first monthly buffet subscription (1,495–2,990 baht) and kept the popular 299-baht buffet, pushing Q2 revenue up 10.6% to 4.196 billion baht. These deals bring more customers through the door and support sales, though they earn less per diner.

    This is the main new growth engine lifting MK's revenue and visits.

  • Core restaurants keep losing customers as stimulus fades Same-store sales at MK, Yayoi and Laem Charoen fell about 3.8% in Q2 and stayed negative (-1% in July–August, September still weak). Government co-payment schemes have failed to lift restaurant sales, so the older, higher-margin brands keep shrinking.

    Weak core demand is the main drag on profit and the reason analysts stay cautious.

  • Buffet growth cuts profit margins even as revenue rises Q2 net profit fell 20% to 221 million baht because the buffet business has lower margins and branch expansion raised costs. Analysts still cut full-year profit forecasts and target prices, though the result beat expectations and MK kept a 0.40-baht dividend (about 4–5% yield).

    It shows the trade-off: more sales but thinner profit, which pressures the shares.

  • New brands and travel coupons offer a path to recovery Bonus Suki grew to 44 branches and is starting to make money, Laem Charoen is being rebranded, and MK is a top beneficiary of the new Thailand Travel Plus coupon (1 million slots). Analysts see earnings recovering from late 2026 into 2027, but say the share price already reflects much of this.

    It is the main new upside driver, balanced by the warning that it is already priced in.

Latest
▲2▼1

MK's buffet push lifts sales but core diners stay away

  • New monthly buffet subscription and 299-baht buffet drive traffic MK launched its first monthly buffet subscription (1,495–2,990 baht) and kept the popular 299-baht buffet, pushing Q2 revenue up 10.6% to 4.196 billion baht. These deals bring more customers through the door and support sales, though they earn less per diner.

    This is the main new growth engine lifting MK's revenue and visits.

  • Core restaurants keep losing customers as stimulus fades Same-store sales at MK, Yayoi and Laem Charoen fell about 3.8% in Q2 and stayed negative (-1% in July–August, September still weak). Government co-payment schemes have failed to lift restaurant sales, so the older, higher-margin brands keep shrinking.

    Weak core demand is the main drag on profit and the reason analysts stay cautious.

  • Buffet growth cuts profit margins even as revenue rises Q2 net profit fell 20% to 221 million baht because the buffet business has lower margins and branch expansion raised costs. Analysts still cut full-year profit forecasts and target prices, though the result beat expectations and MK kept a 0.40-baht dividend (about 4–5% yield).

    It shows the trade-off: more sales but thinner profit, which pressures the shares.

  • New brands and travel coupons offer a path to recovery Bonus Suki grew to 44 branches and is starting to make money, Laem Charoen is being rebranded, and MK is a top beneficiary of the new Thailand Travel Plus coupon (1 million slots). Analysts see earnings recovering from late 2026 into 2027, but say the share price already reflects much of this.

    It is the main new upside driver, balanced by the warning that it is already priced in.