MOTHER rides Krabi high season, new flights and branch openings
Krabi high season and new direct flights lift sales Krabi's year-end high season, plus new direct flights from Scandinavia (Finnair, SAS) and Russia (SiamWings), is expected to bring more foreign tourists and spending. MOTHER's stores sit in those tourist areas, so more visitors means more sales and supports double-digit revenue growth.
This is the main force behind MOTHER's expected sales growth this period.
Q4 seen as strongest quarter, 25th branch opens MOTHER expects Q4 2026 to be its best quarter, helped by peak tourism and government tourism stimulus. It plans to open its 25th branch by year-end and targets full-year revenue growth of at least 10%, with same-store sales up about 5%.
Shows management's own growth targets and branch expansion driving the stock.
New Ao Nang and Khlong Haeng branches, 2027 plan MOTHER will open new branches in Ao Nang and Khlong Haeng in November 2026 to catch high-season tourists. For 2027 it plans 3-5 more branches with about 30 million baht investment, targeting 8% sales growth and 3% same-store sales growth.
New branches and the 2027 plan are fresh, concrete growth drivers.
Wholesale shift offsets weaker welfare-card demand MOTHER is increasing its wholesale business after state welfare-card holders fell by more than half, and it did not join the Thai Helps Thai Plus program. This shift helps replace lost retail demand, but Q4 results are still expected to be only steady, not sharply higher.
This is the real counterweight: a strategy change and cautious Q4 tone that balance the positive tourism story.