Ferrari's EV launch and raised guidance offset China weakness
Luce EV demand exceeds expectations Ferrari's new electric vehicle, the Luce, hit its annual sales target of about 500 units in under two months, with orders now stretching into late 2027. A one-off Luce also sold for a record $40 million, highlighting strong demand for Ferrari's first EV.
This shows a major new product driving demand and revenue growth.
Raised 2026 guidance on strong Q2 results Ferrari reported Q2 revenue up 8% and operating profit up 10%, leading management to raise full-year 2026 revenue guidance to €7.60 billion. High-margin personalizations, share buybacks, and a new Rakuten partnership also supported results.
This reflects improving financial performance and confidence in future growth.
China remains a headwind Weakening consumer demand in China and a shift toward cheaper domestic brands reduced Ferrari's sales there, though less sharply than for mass-premium rivals. This could cap gains if the trend worsens.
This is a key risk that may limit Ferrari's overall growth.