← Sena Development overview

Sena Development vs Origin Property PCL: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Sena Development Public Company Limited (SENA.BK)

Q3 2026
▲3▼1

Sena pushes rent-to-own and green units as weak housing demand drags

  • Rent-to-own and rental push opens new buyers Sena is betting on rent-to-own LivNex and RentNex Invest (buy-to-let with tenants and a 3-year rent guarantee) plus a 40-project expo booth, aiming at people who cannot yet get a mortgage. If it works, it adds sales the old model could not reach.

    This is the period's main new strategy to create demand despite weak purchasing power.

  • Cheap funding and partner deals keep projects moving Sena's joint venture with Hankyu Hanshin secured a 1,677 million baht SMBC loan for three low-carbon COZI condos, and Sena tied up with KTC and Krungthai Bank for 0% installments and special mortgage rates on 11 projects. Cheaper money and easier payments support sales and construction.

    Shows outside lenders still fund Sena and buyers get cost relief, both supporting revenue.

  • New launches and backlog point to a stronger fourth quarter Sena launched SENA KITH Samrong Interchange (490 units from 1.39 million baht) and hired TPD Property to sell FLEXI Mega Space Bangna abroad. Management expects a better fourth quarter on a roughly 10-billion-baht backlog and eight planned launches, with EV sales up 455% and solar up 63%.

    Concrete new supply plus a large backlog are the clearest supports for future revenue.

  • Weak housing demand and floods slow transfers Tris Rating says Bangkok flooding adds to an already weak market, with low-rise net sales down 16% in the first half. Sena is rated only moderately sensitive, but slower sales and transfers stretch out inventory clearance and delay cash coming in.

    This is the real counterweight: the industry backdrop that can offset Sena's own efforts.

September 2026
▲3▼1

Sena pushes rent-to-own and green units as weak housing demand drags

  • Rent-to-own and rental push opens new buyers Sena is betting on rent-to-own LivNex and RentNex Invest (buy-to-let with tenants and a 3-year rent guarantee) plus a 40-project expo booth, aiming at people who cannot yet get a mortgage. If it works, it adds sales the old model could not reach.

    This is the period's main new strategy to create demand despite weak purchasing power.

  • Cheap funding and partner deals keep projects moving Sena's joint venture with Hankyu Hanshin secured a 1,677 million baht SMBC loan for three low-carbon COZI condos, and Sena tied up with KTC and Krungthai Bank for 0% installments and special mortgage rates on 11 projects. Cheaper money and easier payments support sales and construction.

    Shows outside lenders still fund Sena and buyers get cost relief, both supporting revenue.

  • New launches and backlog point to a stronger fourth quarter Sena launched SENA KITH Samrong Interchange (490 units from 1.39 million baht) and hired TPD Property to sell FLEXI Mega Space Bangna abroad. Management expects a better fourth quarter on a roughly 10-billion-baht backlog and eight planned launches, with EV sales up 455% and solar up 63%.

    Concrete new supply plus a large backlog are the clearest supports for future revenue.

  • Weak housing demand and floods slow transfers Tris Rating says Bangkok flooding adds to an already weak market, with low-rise net sales down 16% in the first half. Sena is rated only moderately sensitive, but slower sales and transfers stretch out inventory clearance and delay cash coming in.

    This is the real counterweight: the industry backdrop that can offset Sena's own efforts.

Latest
▲3▼1

Sena pushes rent-to-own and green units as weak housing demand drags

  • Rent-to-own and rental push opens new buyers Sena is betting on rent-to-own LivNex and RentNex Invest (buy-to-let with tenants and a 3-year rent guarantee) plus a 40-project expo booth, aiming at people who cannot yet get a mortgage. If it works, it adds sales the old model could not reach.

    This is the period's main new strategy to create demand despite weak purchasing power.

  • Cheap funding and partner deals keep projects moving Sena's joint venture with Hankyu Hanshin secured a 1,677 million baht SMBC loan for three low-carbon COZI condos, and Sena tied up with KTC and Krungthai Bank for 0% installments and special mortgage rates on 11 projects. Cheaper money and easier payments support sales and construction.

    Shows outside lenders still fund Sena and buyers get cost relief, both supporting revenue.

  • New launches and backlog point to a stronger fourth quarter Sena launched SENA KITH Samrong Interchange (490 units from 1.39 million baht) and hired TPD Property to sell FLEXI Mega Space Bangna abroad. Management expects a better fourth quarter on a roughly 10-billion-baht backlog and eight planned launches, with EV sales up 455% and solar up 63%.

    Concrete new supply plus a large backlog are the clearest supports for future revenue.

  • Weak housing demand and floods slow transfers Tris Rating says Bangkok flooding adds to an already weak market, with low-rise net sales down 16% in the first half. Sena is rated only moderately sensitive, but slower sales and transfers stretch out inventory clearance and delay cash coming in.

    This is the real counterweight: the industry backdrop that can offset Sena's own efforts.

Origin Property PCL (ORI.BK)

Q3 2026
▲3▼1

ORI sells hotels, raises cash, but weak demand and high loan rejections weigh

  • Hotel sales and asset recycling boost cash ORI closed the sale of Staybridge Suites Sukhumvit for over 550 million baht, following the ibis Phuket Kata sale. This Build-Operate-Exit-Reinvest strategy brings in cash to fund new projects and repay debt, supporting the share price by showing the company can generate liquidity from its assets.

    This is a major new event that directly improves ORI's cash position and validates its business model.

  • New bond issues and debt repayment strengthen finances ORI raised 800 million baht from new bonds and fully repaid 714.7 million baht of maturing bonds. Successful fundraising and timely repayment show bondholders still trust the company, easing worries about its debt load and supporting the stock.

    These are fresh capital market actions that demonstrate financial health and access to funding.

  • Phuket expansion and 2028 profit target ORI plans to grow its Phuket portfolio to 30 billion baht by 2028 and targets net profit of 1.43 billion baht in 2028, up 42.6%. New projects and hotel developments in Phuket, plus a clear three-year plan, give investors a growth story beyond the current weak market.

    This is a new strategic plan that outlines future growth and could lift investor expectations.

  • Weak housing demand and high loan rejections pressure sales Brokers cut ORI's profit forecasts due to weak housing demand and mortgage rejection rates above 40%. KGI rates ORI a Sell, and Tris warns floods worsen the property slump. ORI is pushing online sales and discounts to clear inventory, but the tough market remains a drag on the stock.

    This is the main negative force, with multiple new reports highlighting demand weakness and its impact on ORI.

September 2026
▲3▼1

ORI sells hotels, raises cash, but weak demand and high loan rejections weigh

  • Hotel sales and asset recycling boost cash ORI closed the sale of Staybridge Suites Sukhumvit for over 550 million baht, following the ibis Phuket Kata sale. This Build-Operate-Exit-Reinvest strategy brings in cash to fund new projects and repay debt, supporting the share price by showing the company can generate liquidity from its assets.

    This is a major new event that directly improves ORI's cash position and validates its business model.

  • New bond issues and debt repayment strengthen finances ORI raised 800 million baht from new bonds and fully repaid 714.7 million baht of maturing bonds. Successful fundraising and timely repayment show bondholders still trust the company, easing worries about its debt load and supporting the stock.

    These are fresh capital market actions that demonstrate financial health and access to funding.

  • Phuket expansion and 2028 profit target ORI plans to grow its Phuket portfolio to 30 billion baht by 2028 and targets net profit of 1.43 billion baht in 2028, up 42.6%. New projects and hotel developments in Phuket, plus a clear three-year plan, give investors a growth story beyond the current weak market.

    This is a new strategic plan that outlines future growth and could lift investor expectations.

  • Weak housing demand and high loan rejections pressure sales Brokers cut ORI's profit forecasts due to weak housing demand and mortgage rejection rates above 40%. KGI rates ORI a Sell, and Tris warns floods worsen the property slump. ORI is pushing online sales and discounts to clear inventory, but the tough market remains a drag on the stock.

    This is the main negative force, with multiple new reports highlighting demand weakness and its impact on ORI.

Latest
▲3▼1

ORI sells hotels, raises cash, but weak demand and high loan rejections weigh

  • Hotel sales and asset recycling boost cash ORI closed the sale of Staybridge Suites Sukhumvit for over 550 million baht, following the ibis Phuket Kata sale. This Build-Operate-Exit-Reinvest strategy brings in cash to fund new projects and repay debt, supporting the share price by showing the company can generate liquidity from its assets.

    This is a major new event that directly improves ORI's cash position and validates its business model.

  • New bond issues and debt repayment strengthen finances ORI raised 800 million baht from new bonds and fully repaid 714.7 million baht of maturing bonds. Successful fundraising and timely repayment show bondholders still trust the company, easing worries about its debt load and supporting the stock.

    These are fresh capital market actions that demonstrate financial health and access to funding.

  • Phuket expansion and 2028 profit target ORI plans to grow its Phuket portfolio to 30 billion baht by 2028 and targets net profit of 1.43 billion baht in 2028, up 42.6%. New projects and hotel developments in Phuket, plus a clear three-year plan, give investors a growth story beyond the current weak market.

    This is a new strategic plan that outlines future growth and could lift investor expectations.

  • Weak housing demand and high loan rejections pressure sales Brokers cut ORI's profit forecasts due to weak housing demand and mortgage rejection rates above 40%. KGI rates ORI a Sell, and Tris warns floods worsen the property slump. ORI is pushing online sales and discounts to clear inventory, but the tough market remains a drag on the stock.

    This is the main negative force, with multiple new reports highlighting demand weakness and its impact on ORI.