← Under Armour Inc A overview

Under Armour Inc A vs Amer Sports: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Under Armour Inc A (UAA)

Q3 2026
▼3

Under Armour cuts outlook as North America sales slump; Vietnam tariff adds cost

  • Full-year revenue outlook cut on weak North America demand Under Armour lowered its full-year revenue forecast to a mid-single-digit decline, from a slight decline, after North America sales fell 9%. Management expects a tougher consumer environment to persist, signaling the turnaround is not yet lifting sales and pressuring the stock.

    This is the core new negative event that directly drove the stock down and answers what is moving UAA.

  • Quarterly revenue misses estimates despite profit beat Second-quarter revenue of $1.10 billion fell 3.2% and missed the $1.11 billion consensus, even though adjusted earnings per share of $0.05 doubled forecasts. Investors focused on the sales shortfall, a sign that demand remains soft and the turnaround is slow.

    The revenue miss is a fresh, concrete negative that explains continued selling pressure on UAA.

  • Vietnam hit with 12.5% US tariff, raising UAA's sourcing costs Vietnam, a key production base for Under Armour, faces a 12.5% US tariff, higher than the 10% on Bangladesh, Cambodia, Indonesia and Malaysia, and lacks access to a new textile duty-lowering mechanism. This raises UAA's costs and puts it at a disadvantage versus rivals sourcing from lower-tariff countries.

    This new tariff directly affects UAA's supply chain costs and competitiveness, a real headwind for margins.

  • Turnaround efforts continue but short interest stays high CEO Kevin Plank has cut 25% of product styles, reduced promotions and spent $266 million on restructuring, aiming to finish by year-end. However, short interest is nearly 24% of the float and hedge fund ownership fell, showing many investors still bet against a quick recovery.

    It gives the counterweight: cost cuts and brand repositioning could help, but heavy shorting shows deep skepticism.

August 2026
▼3

Under Armour cuts outlook as North America sales slump; Vietnam tariff adds cost

  • Full-year revenue outlook cut on weak North America demand Under Armour lowered its full-year revenue forecast to a mid-single-digit decline, from a slight decline, after North America sales fell 9%. Management expects a tougher consumer environment to persist, signaling the turnaround is not yet lifting sales and pressuring the stock.

    This is the core new negative event that directly drove the stock down and answers what is moving UAA.

  • Quarterly revenue misses estimates despite profit beat Second-quarter revenue of $1.10 billion fell 3.2% and missed the $1.11 billion consensus, even though adjusted earnings per share of $0.05 doubled forecasts. Investors focused on the sales shortfall, a sign that demand remains soft and the turnaround is slow.

    The revenue miss is a fresh, concrete negative that explains continued selling pressure on UAA.

  • Vietnam hit with 12.5% US tariff, raising UAA's sourcing costs Vietnam, a key production base for Under Armour, faces a 12.5% US tariff, higher than the 10% on Bangladesh, Cambodia, Indonesia and Malaysia, and lacks access to a new textile duty-lowering mechanism. This raises UAA's costs and puts it at a disadvantage versus rivals sourcing from lower-tariff countries.

    This new tariff directly affects UAA's supply chain costs and competitiveness, a real headwind for margins.

  • Turnaround efforts continue but short interest stays high CEO Kevin Plank has cut 25% of product styles, reduced promotions and spent $266 million on restructuring, aiming to finish by year-end. However, short interest is nearly 24% of the float and hedge fund ownership fell, showing many investors still bet against a quick recovery.

    It gives the counterweight: cost cuts and brand repositioning could help, but heavy shorting shows deep skepticism.

Latest
▼3

Under Armour cuts outlook as North America sales slump; Vietnam tariff adds cost

  • Full-year revenue outlook cut on weak North America demand Under Armour lowered its full-year revenue forecast to a mid-single-digit decline, from a slight decline, after North America sales fell 9%. Management expects a tougher consumer environment to persist, signaling the turnaround is not yet lifting sales and pressuring the stock.

    This is the core new negative event that directly drove the stock down and answers what is moving UAA.

  • Quarterly revenue misses estimates despite profit beat Second-quarter revenue of $1.10 billion fell 3.2% and missed the $1.11 billion consensus, even though adjusted earnings per share of $0.05 doubled forecasts. Investors focused on the sales shortfall, a sign that demand remains soft and the turnaround is slow.

    The revenue miss is a fresh, concrete negative that explains continued selling pressure on UAA.

  • Vietnam hit with 12.5% US tariff, raising UAA's sourcing costs Vietnam, a key production base for Under Armour, faces a 12.5% US tariff, higher than the 10% on Bangladesh, Cambodia, Indonesia and Malaysia, and lacks access to a new textile duty-lowering mechanism. This raises UAA's costs and puts it at a disadvantage versus rivals sourcing from lower-tariff countries.

    This new tariff directly affects UAA's supply chain costs and competitiveness, a real headwind for margins.

  • Turnaround efforts continue but short interest stays high CEO Kevin Plank has cut 25% of product styles, reduced promotions and spent $266 million on restructuring, aiming to finish by year-end. However, short interest is nearly 24% of the float and hedge fund ownership fell, showing many investors still bet against a quick recovery.

    It gives the counterweight: cost cuts and brand repositioning could help, but heavy shorting shows deep skepticism.

Amer Sports, Inc. (AS)

Q3 2026
▲3

Amer Sports beats Q2, raises guidance again on Arc'teryx and Salomon strength

  • Q2 earnings beat and raised full-year guidance Amer Sports reported second-quarter results that beat expectations, with revenue up 32% to $1.63 billion and operating profit nearly tripling. Management raised full-year revenue growth guidance to about 24% and lifted its earnings outlook, signaling the business is performing better than previously expected.

    This is the core new event that directly drives the stock higher by showing stronger-than-expected profits and a brighter outlook.

  • All three brands and regions growing double digits Arc'teryx, Salomon, and Wilson all posted strong double-digit growth, with every region and sales channel expanding. Direct-to-consumer sales hit a record 55% of revenue, which helps margins because the company keeps more profit per sale instead of sharing it with retailers.

    Broad-based growth across brands and channels shows the strength is not a one-off, supporting a higher stock price.

  • Q3 guidance raised ahead of Investor Day On September 16, Amer Sports raised its third-quarter revenue growth outlook to 20-22% from 18-20% and lifted its operating margin target. It also reaffirmed long-term goals of low-double-digit to mid-teens annual revenue growth and steady margin expansion, giving investors confidence in future profits.

    This is a fresh, forward-looking upgrade that extends the positive earnings story and supports the stock's valuation.

  • One-time tariff refunds flattered margins; Q3 growth slows A big chunk of the Q2 margin jump came from one-time tariff refunds, not regular operations. Without that boost, margins would look less impressive. Also, Q3 revenue growth is guided at 18-20%, well below the 32% just reported, so the pace of growth is slowing.

    This is the main counterweight: it warns that some of the profit surge may not repeat and growth is decelerating, which could temper stock gains.

September 2026
▲3

Amer Sports beats Q2, raises guidance again on Arc'teryx and Salomon strength

  • Q2 earnings beat and raised full-year guidance Amer Sports reported second-quarter results that beat expectations, with revenue up 32% to $1.63 billion and operating profit nearly tripling. Management raised full-year revenue growth guidance to about 24% and lifted its earnings outlook, signaling the business is performing better than previously expected.

    This is the core new event that directly drives the stock higher by showing stronger-than-expected profits and a brighter outlook.

  • All three brands and regions growing double digits Arc'teryx, Salomon, and Wilson all posted strong double-digit growth, with every region and sales channel expanding. Direct-to-consumer sales hit a record 55% of revenue, which helps margins because the company keeps more profit per sale instead of sharing it with retailers.

    Broad-based growth across brands and channels shows the strength is not a one-off, supporting a higher stock price.

  • Q3 guidance raised ahead of Investor Day On September 16, Amer Sports raised its third-quarter revenue growth outlook to 20-22% from 18-20% and lifted its operating margin target. It also reaffirmed long-term goals of low-double-digit to mid-teens annual revenue growth and steady margin expansion, giving investors confidence in future profits.

    This is a fresh, forward-looking upgrade that extends the positive earnings story and supports the stock's valuation.

  • One-time tariff refunds flattered margins; Q3 growth slows A big chunk of the Q2 margin jump came from one-time tariff refunds, not regular operations. Without that boost, margins would look less impressive. Also, Q3 revenue growth is guided at 18-20%, well below the 32% just reported, so the pace of growth is slowing.

    This is the main counterweight: it warns that some of the profit surge may not repeat and growth is decelerating, which could temper stock gains.

Latest
▲3

Amer Sports beats Q2, raises guidance again on Arc'teryx and Salomon strength

  • Q2 earnings beat and raised full-year guidance Amer Sports reported second-quarter results that beat expectations, with revenue up 32% to $1.63 billion and operating profit nearly tripling. Management raised full-year revenue growth guidance to about 24% and lifted its earnings outlook, signaling the business is performing better than previously expected.

    This is the core new event that directly drives the stock higher by showing stronger-than-expected profits and a brighter outlook.

  • All three brands and regions growing double digits Arc'teryx, Salomon, and Wilson all posted strong double-digit growth, with every region and sales channel expanding. Direct-to-consumer sales hit a record 55% of revenue, which helps margins because the company keeps more profit per sale instead of sharing it with retailers.

    Broad-based growth across brands and channels shows the strength is not a one-off, supporting a higher stock price.

  • Q3 guidance raised ahead of Investor Day On September 16, Amer Sports raised its third-quarter revenue growth outlook to 20-22% from 18-20% and lifted its operating margin target. It also reaffirmed long-term goals of low-double-digit to mid-teens annual revenue growth and steady margin expansion, giving investors confidence in future profits.

    This is a fresh, forward-looking upgrade that extends the positive earnings story and supports the stock's valuation.

  • One-time tariff refunds flattered margins; Q3 growth slows A big chunk of the Q2 margin jump came from one-time tariff refunds, not regular operations. Without that boost, margins would look less impressive. Also, Q3 revenue growth is guided at 18-20%, well below the 32% just reported, so the pace of growth is slowing.

    This is the main counterweight: it warns that some of the profit surge may not repeat and growth is decelerating, which could temper stock gains.