WICE rides AI and China-shift freight boom, raises 2026 outlook
AI and China production shift lift freight demand WICE says sea, air and cross-border volumes are surging, helped by AI-industry demand and factories moving from China to Thailand. That lifts revenue and keeps profit margins at 15-20%, and management now sees 2026 revenue growth beating its 15% target.
This is the core new force behind the stock: demand is running ahead of the company's own plan.
US market entry and wider service network WICE is expanding its customer base and regional trade routes and pushing into the US market, while growing its supply-chain service area to 158,020 square metres. New services like GMP warehousing and fourth-party logistics add fresh revenue streams beyond freight.
New expansion plans show where future growth is coming from, not just current demand.
Q2 profit rebounds, but first-half profit still down WICE's second-quarter net profit rose 24.8% from a year earlier to 29 million baht, part of a broad logistics-sector recovery. The catch: first-half profit was still 39.2% lower than last year, so the rebound is real but has not yet repaired the full year.
It gives the honest counterweight: the quarter is improving, but the half-year picture is weaker.
Price adjustments and cost controls protect margins Since April WICE has been raising service prices with nearly all customers so pricing reflects actual costs, while managing fuel and trip efficiency. Combined with high freight rates, this supports the 15-20% margin the company is guiding for.
Pricing power and cost discipline explain how revenue growth turns into profit.