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Nextdoor Launches Neighborhood Intelligence Ad Targeting Engine
Nextdoor Holdings, Inc. announced Neighborhood Intelligence, a proprietary data engine that lets advertisers target, message and measure down to the neighborhood rather than just the ZIP code. The engine is built on Nextdoor's neighborhood graph, which the company says draws on 15 years of neighborhood-level data and verified neighbors tied to real addresses, with accurate boundaries drawn for 350,000 real neighborhoods. Neighborhood Intelligence layers neighbor, home and neighborhood signals on top of that graph, and in ZIP codes where Nextdoor has neighborhood coverage there are an average of 12 distinct neighborhoods per ZIP. In local market testing between Q2 2025 and Q2 2026, pilot campaigns using Neighborhood Intelligence tactics delivered a 1.28x lift in brand awareness, a 1.16x lift in ad recall and a 1.28x lift in brand favorability compared to previous ZIP-code-based strategies, along with roughly 12x greater granularity than ZIP-code targeting on average. Chief Revenue Officer Michael Kiernan said customers across every vertical wanted a better way to understand and reach audiences at the neighborhood level, and capabilities powered by Neighborhood Intelligence are now available on request.
NXDR · Technology · Positive Nextdoor launches Neighborhood Intelligence, a proprietary neighborhood-level ad targeting data engine with pilot campaigns showing lifts in brand awareness, ad recall and favorability.