7-Eleven sues Nike over Air Max 95 sneaker trademark infringement

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7-Eleven has filed a federal trademark infringement lawsuit against Nike, seeking to block the release of an Air Max 95 sneaker that allegedly copies the convenience store's signature tri-color palette. The lawsuit claims Nike deliberately and willfully imitated 7-Eleven's tricolor mark to associate the footwear with the brand, and notes the shoe was set to launch on July 11, which 7-Eleven promotes as its own day. Nike has not responded to a request for comment.

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Nike is sued for trademark infringement, which could block product release and harm brand reputation.