Alaska Air targets 50% of Hawaii interisland cargo market

FreightWaves·1 Oct 2026·

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Alaska Airlines expects cargo revenue to reach $750 million by 2030 as it builds on its Hawaiian Airlines acquisition to scale up freight operations, executives said at an investor event on Wednesday. Cargo revenue grew 57% to $549 million last year following the September 2024 merger, and reached $316 million in the first half of 2026, putting the carrier on track for more than $600 million for the full year. Alaska Air plans to lease four additional Boeing 737-800 converted freighters, two of which will fly dedicated intra-island service in Hawaii from Honolulu in Hawaiian Air Cargo livery, and cargo chief Ian Morgan said the airline sees a path to 50% share of the interisland cargo market, up from 6% today, where it competes with Southwest and Aloha Air Cargo. In the state of Alaska, Morgan said market share could rise to 50% from 37% as more 737-800 freighters join the fleet, competing with Northern Air Cargo and Lynden Air Cargo. Alaska Air also operates 11 Amazon freighters and expects to serve 15 international destinations by 2030, with Paris and Athens added next year, while CFO Shane Tackett said the company is two-thirds of the way to its goal of $1 billion in incremental profit and $10 earnings per share by the end of 2027.

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Alaska Air targets 50% of Hawaii interisland cargo market and $750M cargo revenue by 2030, expanding its freight business after the Hawaiian Airlines merger.