Apple has told its suppliers to cut back component production for the iPhone 18 Pro after demand reportedly slowed due to higher prices. According to Nikkei Asia, Apple reduced orders for October by roughly 15% to 20% versus initial estimates, and Apple stock declined more than 2.5% in early trade on Friday. Apple raised the price of its iPhone 18 Pro line by $100, to $1,199 for the iPhone 18 and $1,299 for the iPhone 18 Pro Max, and also increased prices on its various iPads and Macs, as the industry contends with a severe shortage of memory and storage chips driven by AI data center demand. Deepwater Asset Management managing partner Gene Munster said lead times have fallen 31% for the iPhone 18 Pro but risen 1% for the iPhone 18 Pro Max, leaving combined lead times roughly in line with last year's iPhone 17 Pro lineup, and warned the recent decline softens the case for measurable upside in the December quarter. Apple is also preparing to ship its $1,999 foldable iPhone Duo on Oct. 23, which could cannibalize iPhone 18 Pro sales; Munster expects first-year Duo units of close to 20 million, against current estimates of around 10 million.
Apple Inc.Apple cut iPhone 18 Pro component orders 15-20% after demand softened following its $100 price hike.
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