Apple has instructed its suppliers to reduce component orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% for October, according to a Nikkei Asia supply-chain report covered by Reuters. The order reductions are estimated at between 15% and 20% versus original requests, as Apple grew more conservative on shipments following a cooler consumer reception for its newly launched flagship devices. The production pullback follows Apple's decision to raise iPhone 18 Pro prices by $100 to offset escalating DRAM and NAND memory chip expenses, which have surged as artificial intelligence infrastructure demands strain global memory supply. Reuters noted that Apple did not immediately respond to requests for comment and could not immediately verify the report. Apple shares fell 2.3% in the morning session on the news before recovering to $333.57, down 2.1% from the previous close.
Apple Inc.Apple cut iPhone 18 Pro component orders by at least 15% after a cooler consumer reception for its new flagships.
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