Asset World Corp, or AWC, has announced a strategic partnership with Westfield Unibail-Rodamco-Westfield, or URW, a global leader in developing and managing retail destinations, to elevate the company's key lifestyle projects into Asia's Flagship Lifestyle Destination. The partnership covers Asiatique The Riverfront Destination, Wang Nakhon Kasem in Yaowarat, and Aquatique Pattaya, under an investment plan of more than 40 billion baht over the next five years. For Asiatique The Riverfront Destination and Wang Nakhon Kasem in Yaowarat, the projects cover more than 260,000 square metres, starting with Asiatique The Riverfront Destination, a landmark on the Chao Phraya River on 224,000 square metres with an investment value of more than 22 billion baht. AWC then plans to extend development to Wang Nakhon Kasem in Yaowarat on 32,000 square metres and Aquatique Pattaya on 110,000 square metres. Wallapa Traisorat, Chief Executive Officer and President of AWC, said the partnership aligns with the company's mission of Building Better Future. Michael Harit, head of AWC's commercial business group, said that combining URW's world-class expertise with AWC's deep understanding of culture, tourism, hospitality, service and local communities will create unique experiences that reflect Thailand's identity. Ricardo Lizcano, Managing Director of Global Partnerships at URW, said the company is ready to bring its expertise in placemaking and destinations, retail partnerships, destination marketing and customer experience to support the development of these projects into leading global flagship destinations.
Asset World Corp Public Company LimitedAWC partners with URW on a 40-billion-baht investment plan to develop its Asiatique, Wang Nakhon Kasem and Pattaya lifestyle projects.
Unibail-Rodamco-WestfieldURW enters a strategic partnership to bring its retail destination expertise to AWC's Thai flagship projects.
