Busch Gardens Tampa Bay has appointed Jon Vigue as its new park president. Vigue, an industry veteran with nearly 30 years of experience, joins from Wild Adventures Theme Park in Georgia. His appointment comes as the park is in the midst of a more than $100 million investment in new attractions and park enhancements. Recent additions include the Wild Oasis family adventure area that debuted in 2025, and the upcoming Lion and Hyena Ridge, the park's largest and most immersive animal habitat in more than a decade. Vigue succeeds in leading the park under parent company United Parks & Resorts.
United Parks & Resorts IncNew park president appointed amid $100M+ investment in attractions, signaling strategic growth.