Thai Credit Bank Public Company Limited, or CREDIT, has unveiled its strategy for delivering comprehensive financial services by combining the strengths of its branch network with digital platforms under the concept "Everyone Matters." The approach comprises three branch models: more than 500 micro-lending branches, which are compact outlets spread across community and market areas; 33 full-service branches offering everything from savings, investments, personal loans and home loans to financial planning; and micro-SME loan business centers, currently being piloted in six key economic provinces, namely Chiang Mai, Chonburi, Khon Kaen, Samut Sakhon, Nakhon Ratchasima and Surat Thani. At the same time, the bank is developing three digital platforms: alpha by Thai Credit, a mobile banking app for individual customers supporting transfers, withdrawals and payments, along with a digital savings account offering interest of up to 1.6% per year on the first 1 to 500,000 baht deposited; Micro Pay e-Wallet, a digital wallet for merchants that helps accept payments and leverage transaction data to improve access to credit; and alpha SME, a platform for business customers that helps manage credit lines, with plans to launch the service soon.
Thai Credit PclThai Credit unveils expanded financial services via 3 branch models and 3 digital platforms to reach more customers.
