Deutsche Bank raised its price target on e.l.f. Beauty to $64 from $62 while maintaining a Hold rating. The firm cited the company's expansion into hair care as a key factor. On the same day, e.l.f. Brands announced the launch of e.l.f. Hair, a new category debuting with six prestige-quality products positioned as affordable luxury. The line became available on TikTok Shop on June 16 and will reach Target stores on June 24.
ELF Beauty IncDeutsche Bank raised price target to $64, citing hair care expansion.
Target Corporatione.l.f. Hair will be available at Target stores, potentially driving foot traffic and sales.