FINNY AI, the artificial intelligence-powered growth and marketing platform for financial advisors, has introduced a 'Pay-as-You-Grow' pricing model and been added to LPL Financial's preferred vendor list. Advisors pay $50 per month for platform access plus a percentage of assets from clients FINNY identifies, with the average LPL advisor paying 20 basis points that tiers down to 12.5 basis points as more assets come through. Co-founder and CEO Eden Ovadia said the company previously charged a flat annual subscription of $6,000 or $12,000 but built integrations with major custodians and portfolio reporting tools over the last year to track and attribute leads. Existing FINNY clients are grandfathered into the subscription model but can switch, and there is a waitlist for non-LPL-affiliated advisors. The announcement follows FINNY's April launch of Hunter, an engine to automate strategy, content creation and campaign execution, built on a $17 million Series A funding round led by Venrock.
LPL Financial Holdings IncFINNY AI added to LPL's preferred vendor list, potentially increasing advisor usage of LPL's platform.
FINNY launches new pay-as-you-grow pricing model, potentially attracting more advisors.
