Honda will receive OEM supply of the Triton pickup truck, produced by Mitsubishi Motors at its factory in Thailand, it was learned on the 9th. Honda aims to begin sales in Southeast Asia as early as 2028, strengthening ties among three companies that include Nissan Motor, with which collaboration talks are underway. The Triton is one of Mitsubishi Motors' flagship models, known for its rugged build suited to rough roads and popular in emerging markets. Honda faces the challenge of reviving sales in the Southeast Asian market but does not have a pickup truck for that market, so by receiving OEM supply it hopes to expand its lineup while holding down development and production costs. For Mitsubishi Motors, the arrangement offers the advantage of raising the utilization rate of its Thai factory.
Mitsubishi Motors CorporationMitsubishi will supply its Triton pickup to Honda, raising utilization of its Thai factory.
Honda Motor Co., Ltd.Honda gains OEM supply of Mitsubishi's Triton pickup to expand its Southeast Asia lineup and revive regional sales.
Nissan Motor Co., Ltd.
