Japanese Automakers' U.S. New-Car Sales Up 1.0% Combined, Led by Toyota, Honda, Nissan

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2▲3 ▼3Impact / 5
Summary · why it matters

Combined U.S. new-car sales for six Japanese automakers in the January-September 2026 period came to 4,596,858 units, up 1.0% from a year earlier, according to figures the companies released on the 1st. Toyota, Honda and Nissan all posted gains, as sales of fuel-efficient hybrids and affordably priced passenger cars grew amid prolonged high fuel prices. Toyota rose 0.6% to 1,876,614 units, with sales expanding mainly for hybrids such as its flagship Camry sedan and the 4Runner sport-utility vehicle; the RAV4 SUV slipped on the impact of a model changeover but its hybrid version has been performing well recently. Honda also saw hybrids drive growth, rising 4.7% to 1,149,261 units, with the Accord sedan and CR-V SUV boosting sales, while Nissan gained 0.6% to 716,283 units on strength in its Frontier pickup truck. Subaru, meanwhile, fell 1.5%, Mazda dropped 2.9% and Mitsubishi Motors declined 6.6%.

Impact on assets 6

Electrification & Mobility± Mixed
Nissan Motor Co., Ltd.
7201
▲ PositiveDemandrelevance

Nissan's U.S. new-car sales rose 0.6% to 716,283 units in Jan-Sep 2026, led by Frontier pickup strength.

Toyota Motor Corp.
7203
▲ PositiveDemandrelevance

Toyota's U.S. sales rose 0.6% to 1,876,614 units, led by hybrid Camry and 4Runner demand.

Mazda Motor Corp.
7261
▼ NegativeDemandrelevance

Mazda's U.S. sales fell 2.9% in the January-September period.

Honda Motor Co., Ltd.
7267
▲ PositiveDemandrelevance

Honda's U.S. sales rose 4.7% to 1,149,261 units, driven by hybrid Accord and CR-V demand.

Subaru Corporation
7270
▼ NegativeDemandrelevance

Subaru's U.S. sales declined 1.5% in the January-September period.