Keurig Dr Pepper Unveils 2027 Beverage Innovation Pipeline Ahead of NACS Show

PR Newswire·5 Oct 2026·

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Keurig Dr Pepper unveiled a first look at its 2027 beverage innovation pipeline ahead of the 2026 National Association of Convenience Stores Show, spanning new flavors, an expanded energy lineup and refreshed iconic brands. On the carbonated soft drink side, the company will launch Dr Pepper Ice Cream Float nationwide as a permanent offering in cans and 20 oz. bottles beginning February 2027, with fountain and frozen formats arriving mid-year, alongside a limited-time 7UP Miami Vice in June 2027, the holiday return of 7UP Shirley Temple with a new 20 oz. package, and Canada Dry Raspberry Lemonade in Spring 2027. In energy, KDP will distribute more than 25 new items across its energy brand portfolio in 2027, including permanent versions of GHOST Energy x 7UP and GHOST Energy x A&W, the January launch of GHOST Energy Sour Strips Appleberry, and a limited-time GHOST Energy Blueberry Cream, while Bloom Energy adds Strawberry Shortie in October 2026 and Cotton Candy and Lemon Freezie in January 2027, and C4 Energy expands its zero-sugar Cereal's Most Wanted lineup with Cocoa Loco and new 8.4-ounce mini cans. GHOST is now a $1 billion brand at retail, and KDP said innovation and limited-time offerings drive nearly three-quarters of energy category growth. The company is also investing in iconic brands, following 7UP's most significant brand evolution in more than 15 years with a lime-forward formula and refreshed packaging, while Sunkist will introduce updated graphics and a refreshed recipe in Q1 2027. Attendees at the 2026 NACS Show in Las Vegas will get an exclusive preview of upcoming innovations across KDP's owned and partner brands, including Snapple, Electrolit, Polar, La Colombe and Vita Coco.

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KDP unveiled its 2027 beverage innovation pipeline with new flavors, expanded energy lineup, and refreshed iconic brands, driving product development.