LINE Thailand has restructured its app by moving LINE OpenChat up to the middle, or third, tab through its "Easy to Find Friends, Enjoy on Tab Three" campaign, driving monthly users up from 20 million to 24 million within one month of the new tab format's launch. The tab drew 66.9 million visits, and users joined open chat rooms 7.4 million times, while overall usage rose from 1.8 billion times per month to more than 2.25 billion times per month. Nattakrit Kanjanamantana, head of the LINE OpenChat business unit, said LINE OpenChat began in 2018 under the name LINE Square and now operates in three countries: Japan, Thailand, and Taiwan. The five most popular interest categories among Thai users are Entertainment, Studies, Job/Career, Lifestyle, and Chit-chat Community. Tharawit Disyawongs, product director at LINE Thailand, said LINE OpenChat has improved its Fraud & Scam Protection Popups, Thread, and AI Summary features, and plans to roll out new features gradually, including Content Discovery & Recommendation for you, Redesigned Category Icons & Avatars, and Reactions & Paid Emoji Support. Eak Panyasri, head of marketing and content business partnerships at LINE Thailand, said LINE OpenChat will continue building momentum in its communities through four main approaches: Discover, Activate, Grow, and Connect. Past activities have included LANDDOM, a Live Chat with JAONAAY in collaboration with Sony Music Thailand, the Museum of Awakening Hours event with PUN and Universal Music Thailand, and The Space Maker Challenge 2026, which drew more than 120 applicant teams before 15 were selected for the final round.
LY CorporationLINE OpenChat's tab restructure drove monthly users from 20M to 24M and usage from 1.8B to 2.25B, boosting engagement on LY's platform.
