Mattel Unveils First DC Product Under Licensing Deal at New York Comic Con

Business Wire··US·Read original
2▲2 ▼0Impact / 5
Summary · why it matters

Mattel and Warner Bros. Discovery Global Consumer Products unveiled the DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set at DC's booth at New York Comic Con, the first product reveal from their previously announced global, multi-year licensing agreement for DC's character library. The set is available now for pre-order for $100 on Mattel Creations. Inspired by the Batman: Hush story arc written by Jeph Loeb with art by Jim Lee, the set includes a highly detailed Batman: Hush figure with 34 points of articulation, an oversized wired cape, interchangeable hands, a comic-inspired Gotham City rooftop diorama with a removable gargoyle and a working water-based fog effect, and a functional Bat-Signal that projects onto nearby surfaces. Nick Karamanos, General Manager and Head of Entertainment Partnerships, Action Figures and Preschool Entertainment at Mattel, said the company is proud to bring DC back to Mattel. On Jan. 1, 2027, Mattel will host a live-stream event on Mattel Creations to showcase the full Spring 2027 DC Action Figures collection, with more information to be released at a later date.

Impact on assets 2

Consumer Discretionary▲
Mattel Inc
MAT
▲ PositiveDemandrelevance

Mattel unveils its first DC product under the multi-year licensing deal, with pre-orders now open, signaling new product demand.

Communication Services▲
Warner Bros Discovery Inc
WBD
▲ PositiveDemandrelevance

Warner Bros. Discovery's DC character library is being commercialized through the new Mattel licensing deal, expanding consumer product reach.