McDonald's Corp. is bringing back its Monopoly promotion with a $1 million cash prize as the fast-food giant looks to reignite momentum during a rough phase for its stock, which is down more than 17% so far this year. Monopoly, based on the iconic board game from Hasbro Inc., returns Oct. 6, with customers peeling physical game pieces from eligible McDonald's packaging and scanning them in the app to claim prizes or enter the game's bigger contests. Prizes include a $1 million cash award, 2027 Jeep Cherokee vehicles, Carnival cruise vacations, Polaris vehicles, $50,000 prizes toward a home down payment or college debt paydown, and free McDonald's for a year through a $1,040 gift card, the company said. The promotion will run through Nov. 1, with players able to win instant food prizes, MyMcDonald's Rewards points, collect-to-win prizes, and Chance Card rewards. The company is expected to host an Investor Day on Wednesday to outline its medium-term strategy and targets, with analysts watching for updates on menu innovation, restaurant remodels, and promotional activity. In August, McDonald's reported adjusted earnings per share of $3.38 in the second quarter, above the $3.32 analyst estimate, while revenue rose 4% year over year to $7 099 billion, slightly below the $7.128 billion consensus. BTIG analyst Peter Saleh said the company's Under $3 Value Menu failed to resonate with consumers, while Seaport Research Partners analyst Eric Gonzalez said McDonald's 2026 execution had fallen short of expectations, with material improvement unlikely until mid-2027.
McDonald’s CorporationMcDonald's revives its Monopoly promotion with prizes to reignite customer traffic and momentum amid a rough phase
Hasbro Inc