Meta Platforms has banned advertisements from TikTok parent company ByteDance across its platforms in the United States and six other countries, a company spokesperson told Reuters on Thursday. The immediate restriction applies to the U.S., Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam, according to Meta's statement reported by Reuters. The policy extends to third-party advertisers running campaigns that link directly to TikTok or other ByteDance-owned properties within those jurisdictions. "We don't have to run ads from a competitor whose goal is to pull people off our apps," Meta said in a statement cited by Reuters, calling the decision a normal industry practice while maintaining it will continue to compete on product quality and user experience. ByteDance and TikTok did not immediately respond to Reuters requests for comment. The advertising ban marks a sharp escalation in the battle for user engagement and ad revenue between the two tech giants, Reuters reported, and comes as Meta continues to pressure rivals, including TikTok and YouTube, to adopt similar teen safety standards following Meta's multi-billion-dollar settlement with U.S. states regarding youth safety on social media.
Meta Platforms Inc.Meta bans ByteDance/TikTok ads on its platforms in seven markets, blocking a rival's advertising and ad revenue.
ByteDance's TikTok ads are banned across Meta's platforms in the U.S. and six other markets, cutting its advertising reach.
