Nexxen and L2 Data have launched VoterMatch, a new solution that combines Nexxen’s log-level data with L2’s National Voter File to give political advertisers a clearer view of which voters they have reached and how often. The partnership aims to move campaigns away from probabilistic, device-based estimates toward deterministic voter-level exposure insights, while protecting consumer privacy. Key benefits include more precise reach visibility, better frequency controls to reduce wasted impressions, and stronger optimization inputs to identify under-reached voter groups. The solution is activated through Nexxen’s demand-side platform, Nexxen DSP, and has already drawn support from Grapeseed Media, whose COO G. Tyler Barnet said it represents a meaningful shift toward more accountable audience understanding.
Nexxen International LtdNexxen launched VoterMatch, a new product combining its data with L2's voter file for political ad targeting.
L2 Data partnered with Nexxen to launch VoterMatch, integrating its National Voter File into the solution.