On Launches CleanCloud Midsole Made from Captured Carbon Emissions

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3▲1 ▼0Impact / 5
Summary · why it matters

On Holding AG is introducing a midsole made of captured carbon emissions, rolling out the CleanCloud technology in its Cloud X 5 sneaker. The midsole uses Infinium's eNaphtha, created from captured carbon dioxide and hydrogen, as a renewable alternative to petroleum-based naphtha, which Borouge International then converts into ethylene-vinyl acetate pellets. A life cycle assessment indicates an 80 percent carbon emissions savings compared to conventional manufacturing, and On is ramping up production to 1 million pairs, attributing the rapid scale-up to direct relationships with chemical companies that enabled a drop-in solution in existing reactors.

Impact on assets 1

Consumer Discretionary▲
On Holding Ltd
ONON
▲ PositiveTechnologyrelevance

On launches CleanCloud midsole made from captured carbon, a new product technology with 80% carbon savings, scaling to 1M pairs.

Theme Impact 1

Off-coverage companies 2

Infinium
Private▲ PositiveDemandrelevance

Infinium supplies eNaphtha made from captured CO2 and hydrogen for On's CleanCloud midsole, driving demand for its product.

Borouge PLCi
Private▲ PositiveDemandrelevance

Borouge converts eNaphtha into EVA pellets for On's CleanCloud midsole, creating demand for its conversion services.

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