Planet Fitness shares jumped 8.7% in the afternoon session after UBS reiterated a Buy rating on the company with an $80 price target, citing evidence of strengthening member demand. According to TipRanks, UBS pointed to stronger membership growth in September, early momentum in October, and effective pricing promotions as signs that demand is improving, and said emerging artificial-intelligence risks look manageable. The write-up noted UBS did not give enrollment figures, and that the $80 target implied about 68% upside from the price at the time. Planet Fitness had about 21.5 million members at the end of June, and on August 31 it started a fall promotion at $1 down and $10 a month through September 10. The stock is down 56.2% since the beginning of the year and, at $48.06 per share, trades 57.1% below its 52-week high of $111.97 from November 2025.
Planet Fitness Inc
UBS Group AG