Pride Holdings Group has officially launched Pride Cell, a new mobile service created by and for the LGBTQ+ community, in partnership with Perch Mobile and utilizing the AT&T network. The introductory Unlimited Plan costs $13.33 per month for the first three months, then $29.99 per month thereafter, and $1 from every monthly Pride Cell bill will go directly to The Trevor Project, the crisis intervention and suicide prevention organization for LGBTQ+ young people. CEO Tim Majors said the service combines competitive pricing with a brand built specifically around the LGBTQ+ community, and that the Perch Mobile partnership lets the company bring the vision to market as it expands the Pride Holdings Group ecosystem. The company expects to support the launch through digital marketing, community outreach, cross-promotion across its portfolio, and strategic partnerships. Pride Holdings Group is a publicly traded holding company focused on acquiring, operating, and scaling LGBTQ+ oriented hospitality, nightlife, entertainment, and real estate assets.
Pride Holdings GroupPride Holdings Group launches its own Pride Cell mobile service, a new product offering expanding its ecosystem.
AT&T Inc.Perch Mobile is the named partnership platform powering the Pride Cell launch.
