Singer Thailand Public Company Limited, or SINGER, has announced its "The New S Curve" strategic plan along with four business-driving strategies: New Series, New SG Finance+ and SG Subscribe+, SINGER Network, and Smart Digital. Managing Director Narathip Wirunchataphan revealed that the company will launch a new series of electrical appliances, the "SINGER S-PRO Series," covering Inverter air conditioners, refrigerators, washing machines, Smart TVs, and commercial freezers, as well as new sewing machine models, and will push into the solar rooftop market with installment plans of up to 72 months through SG Finance+ credit. On branch expansion, the company aims to open SINGER branches and SINGER Network dealer stores to reach 146 branches this year, up from 85 currently open, with the remainder to open gradually in the fourth quarter of 2026. For the third-quarter 2026 outlook, revenue is expected to grow from the second quarter of 2026 on business expansion and increased Lock Phone lending. Full-year revenue is confidently expected to more than double from last year and reach the target of 1,700 million baht, driven by new products in the SINGER S-PRO Series, which is targeted to add more than 200 million baht in sales.
Singer Thailand Public Company LimitedSINGER launches new S-PRO Series products and targets 1.7 billion baht revenue, with new products expected to add over 200 million baht in sales.
