Target Corporation is lowering prices on nearly 2,000 apparel, home, and accessories items as the holiday shopping season gets underway, following more than 10,000 price cuts over the past year. The cuts include women's long-sleeve T-shirts now $12 versus $15 previously and Threshold queen comforters reduced from $89 to $69, with the refreshed bedding lineup priced 15% lower on average. Comparable sales grew 5.6% in the first quarter and 3.8% in the second quarter, while second-quarter traffic rose 3.6% and digital comparable sales climbed 8.7%. Target is set to hold its Circle Deal Days event on October 6-7 for loyalty members, directly competing with Amazon's Prime Big Deals Day. Shares have already climbed more than 60% year-to-date, and with tariffs and reinvestment spending pressuring operating margins, analysts remain divided, with several maintaining Neutral or Sell ratings. Hedge fund ownership fell from 68 funds at the end of Q1 2026 to 63 at the end of Q2 2026, and short interest stood at 3.7% of the float as of September 15, 2026.
Target CorporationTarget is cutting prices on nearly 2,000 more items, a margin-pressuring pricing move, while comparable sales and traffic rose.
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