Target is bringing its Simply Shabby Chic home line back to stores nationwide and Target.com starting October 11, reviving a partnership that first launched in 2004 and was quietly discontinued after two decades. The initial assortment of bedding, decorative pillows and throws will be followed by a holiday collection, with most items priced under $50. The return of Simply Shabby Chic is part of a broader strategy by the retailer to introduce more outside labels and increase sales for its in-house home furnishing and décor brand, Threshold. Target recently brought back designer Issac Mizrahi as the company's first-ever Creative Director at Large and launched a new collection from designer Rosie Assoulin. Shabby Chic was founded in 1989 by Rachel Ashwell and offered bedding and home goods with a romantic, relaxed, vintage aesthetic.
Target CorporationTarget revives Simply Shabby Chic home line and adds new designer collections to boost home furnishing sales.
