Thai Credit Bank, or CREDIT, has announced a growth strategy that combines the strengths of 3 local branch models with 3 digital platforms to expand equal access to financial services for all customer groups nationwide. The 3 branch models consist of more than 500 micro-retail loan branches that emphasize compact, agile operations distributed in community and market areas; 33 full-service branches offering comprehensive savings, investment, personal loans, home loans, and financial planning; and micro-SME loan business centers piloted in 6 economic hub provinces: Chiang Mai, Chonburi, Khon Kaen, Samut Sakhon, Nakhon Ratchasima, and Surat Thani. The 3 digital platforms are alpha by Thai Credit, the main mobile banking app for individual customers, which offers a high-yield digital savings account at 1.6% per year for the first 1 to 500,000 baht; Micro Pay e-Wallet, a digital wallet for merchants accepting payments; and alpha SME, a platform for business customers that is planned to launch soon.
Thai Credit PclThai Credit Bank unveils a growth strategy combining 3 branch models and 3 digital platforms to expand financial services to more customer groups nationwide.
