Thai Credit Bank, or CREDIT, has announced a growth strategy that combines the strengths of three in-area branch models with three digital platforms to broaden equitable access to financial services for all customer groups. The three branch models comprise more than 500 microfinance branches focused on agility in community and market areas, 33 full-service branches offering comprehensive savings, investment and home loan services, and micro-SME loan business centres piloted in six key economic provinces: Chiang Mai, Chonburi, Khon Kaen, Samut Sakhon, Nakhon Ratchasima and Surat Thani. The three digital platforms are alpha by Thai Credit, a mobile banking app for individual customers featuring a high-yield digital savings account at 1.6% per annum on the first 1 to 500,000 baht; Micro Pay e-Wallet, a digital wallet for merchants accepting payments; and alpha SME, a platform for business customers that is set to launch soon.
Thai Credit PclThai Credit unveils a growth strategy combining three branch models and three digital platforms to broaden access to financial services, expanding its customer reach.
