Universal Music Group has appointed Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, effective in November. Bush joins UMG from Creative Artists Agency, where she served as Global Head of Entertainment Partnerships and was a member of the Agency Board, and she will be based in Los Angeles, reporting to UMG Chief Operating Officer Boyd Muir. In the new role, she will lead a global function uniting UMG's brands, media, and commercial partnership businesses, including Universal Music Group for Brands, or UMGB. Before CAA, Bush founded the entertainment partnerships agency Tandem Entertainment, which CAA acquired in 2020, and she previously led global brand partnerships at Marvel Entertainment and held roles at ABC Entertainment, the WNBA's Los Angeles Sparks and the National Basketball Association. UMG said the appointment is the latest in a series of moves to strengthen its central operations under Muir, following the appointments of Tseyin Foo as President, Global Supply Chain, and Hannah Poferl as Chief Data Officer.
Universal Music Group N.V.UMG appoints Libby Bush to a new executive role as part of moves to strengthen central operations
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