Universal Music Group has agreed a multi-year collaboration with ElevenLabs to launch an AI-powered music platform offering licensed AI music creation tools for fans, artists and songwriters using UMG content. The two companies plan to build interactive features that let listeners customize vocals, lyrics and soundscapes within approved rights frameworks. The agreement pushes Universal Music Group further into licensed, participatory audio, sitting on top of its existing catalog without requiring heavy physical investment. Universal Music Group is a global music business managing recorded music, publishing and related services, with €26.7b scale in the Entertainment industry. The key marker to watch is how many artists and songwriters opt in to the ElevenLabs-powered platform over the next 12 to 18 months, since participation determines both catalog breadth and fan uptake.
Universal Music Group N.V.UMG signed a multiyear deal with ElevenLabs to launch an AI-powered licensed music creation platform using its catalog.
