Bambuser AB has become a Meta Live Video Ads partner, bringing paid reach to brand-owned live shopping. Under the partnership, the livestream itself serves as the ad creative, and viewers who tap the ad can be directed to the brand's own site, where Bambuser's shoppable player carries the full live shopping experience, or to destinations such as Messenger, WhatsApp or Instagram Direct. Bambuser said the tie-up combines the production quality and conversion of a brand-owned live shopping event with the distribution power of Meta's platforms, citing projections that live commerce will reach 3.7 trillion dollars globally by 2030 and noting that Meta expanded live video ads globally on Facebook and introduced them on Instagram in June 2026. According to Meta, livestreams supported by at least $100 in ad spend reached 24 times more viewers than organic broadcasts. Adam Joseph, Vice President of Customer Success at Bambuser, said the question has always been how to scale the audience and that the partnership lets the company bring new viewers into a brand-owned experience at exactly the moment the show is live. Bambuser customers will be able to apply for early access later this quarter, with general availability planned for Q1 2027 for all customers whose plan includes social media streaming, in all markets where Meta live video ads are supported.
Meta Platforms Inc.Meta gains a partner expanding its live video ads product into brand-owned live shopping, potentially boosting ad demand on its platforms.
Bambuser becomes a Meta Live Video Ads partner, giving its brand-owned live shopping events paid reach and new viewer acquisition.
