NIKE plans to introduce more than a dozen new Sportswear footwear styles in the second half of fiscal 2027 as it works to rebuild momentum in a category that, together with Jordan Streetwear, accounts for roughly half of the company's revenues. NIKE Brand footwear revenues were essentially flat at $29.5 billion in fiscal 2026 on a reported basis and declined 2% on a currency-neutral basis, with Greater China footwear sales falling 13% on a reported basis and 15% on a currency-neutral basis. NIKE Direct revenues declined 6% in fiscal 2026 and NIKE Brand Digital fell 12%, and the company expects Sportswear to remain under pressure in fiscal 2027 with improvement anticipated in the second half. As part of the repositioning, NIKE removed more than $2 billion of classic footwear franchises from the market in fiscal 2026, and the new styles will emphasize innovation, fresh silhouettes and distinct consumer experiences rather than relying primarily on retro franchises. The company also pointed to its Sport Offense strategy, saying progress was already visible in performance products during fiscal 2026, while peers lululemon athletica and adidas AG are pursuing their own innovation-led product strategies.
Nike IncNIKE plans over a dozen new Sportswear footwear styles in fiscal 2027 emphasizing innovation and fresh silhouettes to rebuild the category.
adidas AG
Lululemon Athletica Inc.
