Lululemon Athletica Inc. designs, distributes, and retails technical athletic apparel, footwear, and accessories for women and men under the lululemon brand. Its product range includes pants, shorts, tops, and jackets for activities such as yoga, running, and training, along with fitness-inspired accessories. The company sells through company-operated stores, seasonal stores, pop-ups, university campus retailers, yoga and fitness studios, outlets, the Like New re-commerce program, and its e-commerce website. Founded in 1998, it is based in Vancouver, Canada, and operates in the United States, Canada, Mexico, China, Hong Kong, Taiwan, Macau, Greece, and internationally.
Lululemon's Turnaround Deepens: Weak Demand, Leadership Shake-Up, and a Big Bearish Reset
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Q2 miss and guidance cut send shares down 18% Lululemon's Q2 revenue fell 4% to $2.4 billion, missing estimates, and management slashed full-year guidance to a 5-7% revenue decline and EPS of $9.48-$9.73. Shares fell about 18% as analysts cut targets sharply, with North America revenue down 8% and leggings sales down 20%.
This is the single biggest new event of the period and the core reason the stock is moving.
Analysts slash estimates; Zacks flags Strong Sell After the guidance cut, analysts cut earnings estimates hard. Zacks now rates Lululemon a Strong Sell, with current-quarter EPS expected to drop about 62.6% and the consensus estimate down 61.5% in 30 days. Falling profit expectations push the stock down because investors pay for future earnings.
It shows the market's profit expectations are collapsing, which directly pressures the share price.
New CEO and leadership overhaul aim to fix product and brand Heidi O'Neill became CEO and is now reshaping the top team, creating new President/Chief Product Officer and COO roles while two senior executives leave. The goal is to speed up product and brand fixes, but the effect on results is unclear, so the stock stays uncertain.
Leadership changes are a major new development that could determine whether the turnaround works.
Burry swaps into Deckers but plans to buy LULU back Michael Burry temporarily replaced his losing Lululemon stake with Deckers Outdoor shares for tax reasons, but intends to buy Lululemon back after the 30-day wash-sale window. It signals he still believes in a long-term turnaround, though the near-term selling adds pressure.
A well-known investor's move is closely watched and affects sentiment around the stock.
Lululemon Athletica Resets Leadership, Creating New President and COO Roles
Lululemon Athletica has reset its leadership lineup, creating new President & Chief Product Officer and Chief Operating Officer roles while starting searches for three more senior hires. The shares last closed at US$92.68 after a 1-day share price return of 0.87%, and remain down 10.19% over 30 days, 22.29% over 90 days, with a 1-year total shareholder return of negative 46.58%. The most followed narrative values the company at $139 per share, a 33% undervalued call, while a discounted cash flow model lands closer to $83.98, framing the current price as expensive. That narrative holds that lululemon still earns high returns on capital and retains a direct-to-consumer structure that supports margins, even as earnings pressure, tariffs and weaker Americas demand weigh on reported results, and it acknowledges the brand reset has been more painful than expected. The reset story could break if earnings pressure deepens or if the leadership changes fail to steady falling shareholder returns.
LULU · Capital · Neutral Lululemon created new President/Chief Product Officer and COO roles and is searching for three more senior hires, a leadership reset whose effect on results is unclear.
Gap frames Athleta executive exit as catalyst to rebuild struggling brand
Gap Inc. is framing the departure of Athleta's top executive as a strategic turning point for its struggling activewear division. According to internal communications reviewed by Bloomberg, Chief Executive Officer Richard Dickson told staff the leadership change offers an opportunity to rebuild the unit's growth path, while cautioning that revitalizing the brand will require sustained discipline. The vacancy follows the exit of Maggie Gauger, who stepped down after roughly a year leading Athleta to join rival Lululemon Athletica Inc., leaving the division without a permanent leader; Chief Marketing Officer Erika Everett is managing daily operations on an interim basis. Athleta has posted negative comparable sales for nearly two full years, and management warned investors in August that top-line pressures would weigh on the brand through the remainder of the fiscal year, even as Dickson has stabilized Gap's core namesake and Old Navy banners. Gap said the leadership shift will let executives accelerate structural changes and rebuild customer engagement, making Athleta's turnaround a key test of Dickson's broader transformation agenda.
GAP · Capital · Neutral Athleta's top executive exits and the division is left without a permanent leader amid nearly two years of negative comparable sales, framed as a strategic turning point for the struggling brand.
LULU · Competition · Neutral Lululemon is only mentioned as the rival that hired departing Athleta CEO Maggie Gauger, with no other development affecting it.
Lululemon restructures senior leadership, names new president and COO
Lululemon Athletica said on Wednesday it is restructuring its senior leadership team, creating new roles for president and chief product officer and for chief operating officer as the athletic wear maker seeks to strengthen its product, brand, and operational capabilities. Maggie Gauger will become president and chief product officer and Joseph Godsey will become chief operating officer, both effective October 26, in newly created positions. Gauger joins from Athleta and will oversee design, merchandising, footwear, product innovation, and materials science, while Godsey, formerly chief growth officer at Walmart Canada, will bring together sourcing and production, commercialisation, go-to-market, fulfilment, planning and allocations, and sustainability functions. Lululemon also said Nikki Neuburger, chief brand and product activation officer, and Ted Dagnese, chief supply chain officer, will leave the company on November 6, and it is searching for chief brand, chief communications, and chief technology officers. Chief Financial Officer Meghan Frank will take on expanded responsibilities, including interim oversight of the global brand and technology functions until those positions are filled, and CEO Heidi O'Neill said the new structure is intended to create a more coordinated leadership team, put product, design, and innovation at the center of operations, and support the company's next chapter of growth.
LULU · · Neutral Lululemon restructures senior leadership, creating president/CPO and COO roles and losing two executives; net effect on the business is unclear.
Lululemon Stock Draws Investor Attention as Zacks Flags Strong Sell Rating
Lululemon has become one of the most searched-for stocks on Zacks.com, with shares down 9.3% over the past month against a 1.4% gain for the Zacks S&P 500 composite while the Zacks Textile - Apparel industry lost 2.5%. For the current quarter, Lululemon is expected to post earnings of $0.97 per share, a decline of 62.6% from the year-ago quarter, with the Zacks Consensus Estimate unchanged over the last 30 days. For the current fiscal year, the consensus earnings estimate of $9.55 points to a change of -28% from the prior year and has moved +1.2% over the last 30 days, while the next fiscal year's estimate of $8.62 indicates a change of -9.7% and has fallen 5.7% over the past month. The consensus sales estimate of $2.31 billion for the current quarter points to a year-over-year change of -10%, with $10.5 billion and $10.58 billion estimates for the current and next fiscal years indicating changes of -5.5% and +0.8%, respectively. Lululemon reported revenues of $2.42 billion in the last reported quarter, a year-over-year change of -4.3%, with EPS of $2.06 versus $3.1 a year ago, and the recent change in the consensus estimate along with three other factors has resulted in a Zacks Rank #5 (Strong Sell) for Lululemon.
Michael Burry Flags Six Stocks as Tax-Loss Sale Candidates
Michael Burry outlined how he is positioning his portfolio for the fourth-quarter tax-loss harvesting season, highlighting six stocks that stand out as likely tax loss sale candidates that may not do well over the next couple of months. In his October 5th Substack post, Burry said the fourth quarter is tax loss harvesting season and that he tries to beat the rush, which arrives near the end of October and peaks in the first week of December. As part of a "proxy swap" trade, he established a new position in Deckers Outdoors while temporarily replacing his losing position in lululemon athletica with an undisclosed amount of Deckers Outdoors shares, retaining his long-term conviction in lululemon. He fully exited Fannie Mae and shifted the capital into Freddie Mac to capture the tax loss while maintaining sector exposure, planning to reverse the trade next month, and he is holding Fiserv through the volatility, saying its current valuation offers low-teens annualized return potential over the long term. In Sprouts Farmers Market and Zoetis, he replaced direct holdings with far-out-of-the-money LEAP calls expiring in 2028 and 2029 after both stocks hit new lows, while for MetLife he added long-dated 2029 out-of-the-money put options, citing potential stress in private credit and private equity valuations. Separately, Burry established a sizable position in BYD following a price pullback and added far-out-of-the-money 2029 call options on JD.com, but is not adding fresh capital to Alibaba, citing concerns over recent equity issuances used to fund the company's AI infrastructure buildout.
DECK · Capital · Positive Burry established a new position in Deckers Outdoors, using it as a proxy swap to replace his losing lululemon stake.
FISV · Capital · Positive Burry is holding Fiserv through the volatility, saying its current valuation offers low-teens annualized return potential.
MET · Capital · Negative Burry added long-dated 2029 out-of-the-money put options on MetLife, citing potential stress in private credit and private equity valuations.
LULU · Capital · Neutral Burry temporarily replaced his losing lululemon position with Deckers shares but retained long-term conviction in lululemon.
SFM · Capital · Neutral Burry replaced direct Sprouts holdings with far-out-of-the-money LEAP calls after the stock hit new lows.
9618.HK · Capital · Positive Burry added far-out-of-the-money 2029 call options on JD.com, signaling a bullish bet on the stock.
Michael Burry Opens Deckers Outdoors Position in lululemon Proxy Swap
Michael Burry has established a new position in Deckers Outdoors as part of a "proxy swap" trade with his shares of lululemon athletica. Under the strategy, Burry retains his long-term conviction in lululemon but temporarily replaced his losing lululemon position with an undisclosed amount of Deckers Outdoors shares as a comparable industry substitute to manage his sector exposure, a maneuver known as a "wash sale." While the IRS does not allow the shareholder to use the loss to lower taxable income for that year, the disallowed loss is included in the price of the new shares, enabling a cost basis adjustment for the newly acquired Deckers shares, so a profitable sale of those shares would see capital gains lowered by the adjusted amount. Burry intends to buy back lululemon once the 30-day wash-sale window has expired.
DECK · Capital · Positive Burry established a new position in Deckers as a proxy swap substitute for lululemon, a notable investor buy.
LULU · Capital · Neutral Burry temporarily replaced his losing lululemon position with Deckers but intends to buy back lululemon after the 30-day wash-sale window.
Nike Earnings, Mortgage Rates and Jobless Claims in Focus
Nike is set to report its first quarter earnings on Thursday amid low investor sentiment, with shares trading near their lowest level since 2014. Analysts will be watching China sales and progress on the company's turnaround as it competes with rivals in running and with Lululemon. Also on deck is weekly mortgage data from Freddie Mac, with the current average on the 30-year fixed sitting above 7% as borrowing costs remain high for potential home buyers. Finally, weekly initial jobless claims data will give a fresh look at the labor market, with economists forecasting claims to tick up to 200,000 ahead of Friday's full jobs report.
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Alo sells $1.5 million in one minute on Tmall, plans eight more Greater China stores
Alo is defying China's consumer slowdown, selling more than 10 million yuan, about $1.5 million, within one minute of its Tmall presale checkout opening at 12:30 a.m. on Aug. 12, according to Alibaba. The Los Angeles-based activewear and lifestyle brand went on to set a sales record for a newly launched brand in Tmall's sports and outdoor category, even as China's retail sales rose just 0.4% year over year in August and second-quarter GDP growth slowed to 4.3%. On Sept. 16, Alo announced plans to open eight more stores across seven Greater China cities through 2027: two in Shanghai and one each in Beijing, Hong Kong, Macau, Shenzhen, Chengdu and Hangzhou, with a previously announced Hong Kong flagship at K11 Musea slated to open this fall. As of Aug. 14, Alo's bestselling product was its 1,150-yuan Suit Up straight-leg trousers, with more than 10,000 sold, followed by a 1,750-yuan sneaker that sold more than 3,000 pairs, both at full price. Alo is entering a market long dominated by Lululemon, which operated 174 stores in mainland China as of Aug. 2 but saw comparable sales there fall 8% on a constant-dollar basis in its fiscal second quarter.
LULU · Competition · Negative Alo's record Tmall launch and Greater China store expansion intensify competition in the market where Lululemon's comparable China sales already fell 8%
9988.HK · Demand · Positive Alo sold over 10 million yuan in one minute on Alibaba's Tmall, setting a record for a new brand in the sports and outdoor category
lululemon athletica Names Heidi O'Neill CEO and Rewrites Bylaws
lululemon athletica appointed Heidi O'Neill as Chief Executive Officer and added her to the Board following an interim period. The company also adopted extensive bylaw amendments covering shareholder meetings, director eligibility and emergency governance procedures, which it said are intended to align with updated regulatory standards and clarify how it handles future governance contingencies. The leadership and governance shift comes as lululemon pursues a brand repair and product reset, raising the share of new styles in its assortment from 23% to 35% by Spring 2026. O'Neill now owns that reset, from product mix to supply chain speed, and the new bylaws reduce ambiguity about who can guide those changes if conditions deteriorate or governance is challenged. Analysts have also highlighted earnings risk, so any misalignment between O'Neill's priorities and the product turnaround could weigh on the more constructive elements of the story.
LULU · Capital · Neutral lululemon names Heidi O'Neill CEO and amends bylaws amid a brand repair and product reset, with analysts flagging earnings risk.
Lululemon Rated Zacks Rank #5 as Earnings Estimates Slashed
Lululemon is now rated Zacks Rank #5 (Strong Sell) after analysts sharply cut their earnings estimates for the athletic apparel maker. The company is expected to post earnings of $0.97 per share for the current quarter, a year-over-year change of -62.6%, and the Zacks Consensus Estimate has fallen 61.5% over the last 30 days. For the current fiscal year, the consensus earnings estimate of $9.55 indicates a year-over-year change of -28% and has dropped 12.6% over the past 30 days, while the next fiscal year's estimate of $8.62 is down 25.2% over the past month. The consensus sales estimate for the current quarter of $2.31 billion indicates a year-over-year change of -10%, with current and next fiscal year estimates of $10.5 billion and $10.58 billion. In the last reported quarter, Lululemon posted revenues of $2.42 billion, a year-over-year change of -4.3%, and EPS of $2.06 versus $3.1 a year ago, with the revenue figure missing the Zacks Consensus Estimate of $2.47 billion by 2.07% while EPS beat by 15.08%.
Lululemon Cuts Full-Year Guidance After Q2 Revenue Miss, Shares Fall 18%
Lululemon athletica inc. reported second-quarter fiscal 2026 results on September 3, 2026, with net revenue falling 4% to $2.4 billion, missing the $2.46 billion analysts expected, and comparable sales dropping 10% on a constant dollar basis. Management cut full-year revenue guidance to a decline of 5% to 7% from a prior forecast of flat to down 1%, and lowered full-year earnings per share guidance to $9.48 to $9.73 from $10.95 to $11.15, compared with $13.26 earned in fiscal 2025, sending shares down about 18% in extended trading. Analysts responded with a wave of target cuts: JPMorgan's Matthew Boss cut his target to $95 from $154, Morgan Stanley's Alex Straton lowered hers to $83, Wells Fargo went to $95 from $105, Truist's Joseph Civello cut to $82, and Citi reduced its target to $117 from $130, while BMO Capital began coverage with an Underperform rating and a $70 price target. North America revenue fell 8%, leggings sales dropped approximately 20%, and China revenue grew 4% on a reported basis but fell 2% in constant currency, while Lululemon's athleisure market share fell 10 percentage points to 43.9% in August as Alo and Vuori gained 5.9 and 2.2 percentage points respectively. Incoming CEO Heidi O'Neill was set to start the following week, and the company ended the quarter with $1.4 billion in cash and no outstanding borrowings.
LULU · Capital · Negative Q2 revenue missed estimates and management slashed full-year revenue and EPS guidance, prompting a wave of analyst target cuts.
LULU · Competition · Negative Athleisure market share fell 10 points to 43.9% as rivals Alo and Vuori gained share.
lululemon Cuts Fiscal 2026 Outlook as Q2 Revenue Falls 4%
lululemon athletica inc. reported second-quarter fiscal 2026 results that paired tariff-related earnings support with continued demand weakness, and lowered its full-year outlook. The company recognized $134.5 million of IEEPA tariff refunds and $4.1 million of associated interest, which increased diluted earnings per share by $0.86, while second-quarter gross margin rose 200 basis points year over year to 60.5%, primarily on the refund benefit. Even so, operating income declined 13% year over year to $453.7 million and operating margin fell to 18.8%, as revenue declined 4% to $2.4 billion and comparable sales fell 9% and 10% on a constant-dollar basis. The Americas remained the largest pressure point with an 8% revenue decline and a 12% drop in comparable sales, while China Mainland revenue rose 4% on a reported basis but fell 2% in constant dollars. Management now expects full-year revenue of $10.35 billion to $10.50 billion, a decline of 5% to 7%, with earnings per share of $9.48 to $9.73, and third-quarter revenue of $2.29 billion to $2.32 billion, a decline of 10% to 11%, with earnings per share of 93 cents to 98 cents.
lululemon Refocuses on New Styles as Leggings Sales Fall 20%
lululemon athletica inc. is refocusing its growth strategy around product creation, product activation and enterprise enablement, aiming to restore full-price sales growth and strengthen long-term brand health. Management said it is updating core franchises, reducing SKUs and improving inventory discipline while increasing chase capabilities, and the company is chasing about 20% more volume this year compared with last year. The strategy follows uneven product performance, with sales in traditional leggings declining approximately 20% in second-quarter fiscal 2026 as consumer preferences shifted toward looser silhouettes, though newer away-from-body women's bottoms such as the Groove Wide-Leg, Align Foldover Jogger, Breezily and updated Dance Studio Pant showed positive momentum, along with favorable response to Scuba, Steady State and Define franchises and continued strength in men's Metal Vent Tech tees and golf tops. Second-quarter fiscal 2026 results showed overall product launches remained uneven, contributing to weaker traffic and conversion trends in key markets. Shares of lululemon have lost 39.9% in the past six months, and the Zacks Consensus Estimate for fiscal 2026 and 2027 earnings suggests a year-over-year decline of 28.1% and 5.5%, respectively.
Google Rethink ROI Summit Highlights Gap Between AI Discovery and Payment Readiness
Google's Rethink ROI summit in New York spotlighted a widening gap between rapid AI-driven shopping discovery and merchant payment systems that cannot yet complete agent-initiated transactions. The platform's new conversational attributes let retailers feed structured data, including FAQ, compatible accessories, and substitutes, directly into the Shopping Graph, and in early testing with Lululemon, brand-supplied attributes were incorporated into AI Mode recommendations 50% of the time. Demand for such tools is backed by Adobe Analytics data showing an 805% year-over-year increase in AI-driven traffic to retail sites during Black Friday 2025, while Salesforce Cyber Week data confirms retailers with integrated AI agents grew sales 32% faster than those without, and Adobe found those shoppers are 38% more likely to convert. That traffic, however, is colliding with a payment readiness deficit: the TLT LLP Retail Agility survey of the top 100 UK retailers found that while 49% are investing in agentic AI, only 15% say their payment systems are prepared for agent-initiated transactions. Google is attempting to standardize the transaction layer through the Universal Commerce Protocol and the Universal Cart framework, which aim to enable persistent, cross-platform shopping carts across Search, YouTube, and Gmail, and with a 10-week horizon to Black Friday 2026, the next two months will determine which brands move from discovery-focused AI to transaction-ready agentic commerce.
Lululemon North America Comparable Sales Fall 12% as BMO Cuts to Underperform
Lululemon's North America comparable sales fell 12% year over year in the second quarter of 2026 while net revenue in the region dropped 8%, prompting BMO Capital Markets to slap an underperform rating on the stock with a $70 price target. On a Sept. 9 earnings call, Chief Financial Officer Meghan Frank said a shift in customer demand from tighter athletic wear to looser fits drove a 20% decline in leggings sales, compounded by negative media and social commentary that hurt traffic and softer-than-planned responses to new product launches. BMO analyst Kelly Crago wrote that Lululemon's irrelevance with the consumer is showing up in the numbers, and said the company is losing market share across the Americas and China to smaller rivals Alo Yoga and Vuori; Lululemon's market share dipped 10 percentage points to 43.9% in August, while Alo Yoga and Vuori gained 5.9 percentage points and 2.2 percentage points respectively, according to a Reuters report citing M Science data. The BMO downgrade followed BofA Global Research's Sept. 4 cut of its price objective on Lululemon from $140 to $122, with analyst Lorraine Hutchinson maintaining a neutral rating while trimming her earnings-per-share forecast by 13% for fiscal year 2026 and 31% for fiscal year 2027. Lululemon is betting its turnaround on looser-fitting styles such as the Groove Wide-Leg and Align Foldover Jogger, new cold-weather outerwear, fewer SKUs, and increased marketing, while planning to raise markdowns by roughly 60 basis points in the third quarter; the company expects U.S. revenue to be down in the low double digits for the full year of 2026, and new CEO Heidi O'Neill, who took over on Sept. 8, will review the strategy.
LULU · Competition · Negative Lululemon is losing market share in the Americas and China to smaller rivals Alo Yoga and Vuori, with its share dipping 10 points to 43.9%.
LULU · Demand · Negative North America comparable sales fell 12% and leggings sales dropped 20% as customer demand shifted to looser fits, hurting Lululemon's own product demand.
Alo Yoga · Competition · Positive Alo Yoga gained 5.9 percentage points of market share as Lululemon lost ground in the Americas and China.
Vuori · Competition · Positive Vuori gained 2.2 percentage points of market share as Lululemon lost ground in the Americas and China.
BAC · Capital · Negative BofA Global Research cut its price objective on Lululemon from $140 to $122 and trimmed EPS forecasts, a negative analyst valuation event for the firm's coverage.
BMO · Capital · Negative BMO Capital Markets slapped an underperform rating on Lululemon with a $70 price target, a negative analyst call from the bank.
Cramer Calls Lululemon a Broken Stock as Guidance Points to 10-11% Revenue Drop
Jim Cramer declared Lululemon a "thoroughly broken stock" on his September 10 Mad Money segment, saying he cannot give a good reason to buy the shares even after their steep declines. The stock closed at $98.97 on Friday, down 52.48% year to date and 76.79% over five years. For the quarter ended August 2, 2026, Lululemon reported revenue of $2.42 billion, down 4.3% year over year, with global comparable sales falling 9% and Americas comps dropping 12%. Gross margin expanded 200 basis points to 60.5%, but 560 basis points of that came from an IEEPA tariff refund of $134.5 million pre-tax, which contributed 86 cents to EPS, while operating income fell 13.39% to $453.7 million. The company guided third-quarter revenue to $2.29 billion to $2.32 billion, a decline of 10% to 11%, with diluted EPS of 93 to 98 cents versus $2.59 a year ago, and cut full-year revenue to $10.35 billion to $10.50 billion and EPS to $9.48 to $9.73. Heidi O'Neill began as CEO on September 8, 2026, inheriting an inconsistent product cycle, a traffic problem in the two largest markets, and guidance that assumes no further tariff recovery.
Michael Burry Calls Lululemon 'The Trickster' as Stock Becomes His Largest Holding
Michael Burry, the contrarian investor made famous by "The Big Short," has called Lululemon Athletica the "trickster" in his portfolio, a stock that now accounts for roughly 17% of his holdings even as its shares trade at their lowest level in eight years. In a Sept. 3 Substack post, Burry described the position after Lululemon reported disappointing second-quarter results, with revenue and gross profit declining, comparable sales falling 9% globally, Americas revenue down 8%, and mainland China revenue up 4% as reported but down 2% excluding currency movements. Shares plunged more than 17% the day after the report and have since fallen below $100, roughly 35% below the $150 range Burry in February called his "load up the truck price." Burry built the stake through his now-shuttered Scion Asset Management, which held 50,000 shares valued at $11.9 million at the end of June 2025 before doubling the position to 100,000 shares, worth roughly $17.8 million at the end of September. After reviewing the earnings, Burry said his "IV15" estimate, the price at which he believes the stock could deliver a 15% annualized return over 15 years, had fallen "rather dramatically," while Morgan Stanley cut its Lululemon price target to $83 from $93 and maintained an "underweight" rating, expecting a "shrink to grow" strategy.
LULU · Capital · Negative Lululemon reported disappointing Q2 results with revenue and gross profit declining and comparable sales down 9% globally, sending shares down over 17%.
MS · Capital · Negative Morgan Stanley cut its Lululemon price target to $83 from $93 and maintained an underweight rating.
Michael Burry Closes Nvidia and Palantir Put Options, Trims Long Positions
Michael Burry closed out his December 2026 put options on Nvidia and Palantir during September rather than extending those trades, part of a broader reduction of risk across his portfolio. Burry said he preferred to hold some cash while assessing the market through the fall. His largest long holdings by position size remain Lululemon, Molina Healthcare and MercadoLibre, though he has reduced the size of those long positions, with the ranking of his holdings otherwise intact. On the short side, Oracle, Palantir and Nebius remain his three biggest positions, followed by Nvidia and the iShares Semiconductor ETF. Burry added that he is monitoring weakness in the Dollar Spot Index and expects to discuss currencies in a future post.
Lululemon Athletica Inc.'s new CEO, Heidi O'Neill, formally took the top job Tuesday, lifting shares about 2%, but the stock remains down roughly 52% this year and about 76% over the past five years amid slowing growth. O'Neill, a former Nike executive, faces slowing sales in the U.S. and China, product missteps, and heightened competition from established and newer athletic brands. Tariffs add pressure since Lululemon manufactures most of its clothing in Asia. The leadership change follows a public dispute with founder Chip Wilson, who has since stepped aside to give O'Neill time to attempt a turnaround. Investors will watch for evidence of sales stabilization, product momentum, and maintained profitability despite rising import costs, with results expected in the coming quarters.
In a day of significant corporate developments, Tesla shares fell 5.9% after the National Highway Traffic Safety Administration launched an investigation into whether its Cybercab meets federal safety standards. Adobe shares dropped 6.7% following a leadership change, with Anil Chakravarthy taking over as CEO from Shantanu Narayen. Lululemon athletica plunged 17.4% after posting second-quarter fiscal 2026 revenues of $2.42 billion, missing the Zacks Consensus Estimate by 2.07%. Conversely, DocuSign shares rose 3.7% after reporting second-quarter fiscal 2026 adjusted earnings of $1.16 per share, surpassing the Zacks Consensus Estimate of $1.08 per share.
7 of 8 S&P 500 Firms Beat EPS Estimates as All Report Profit Growth
In a notable earnings week, seven of eight key S&P 500 companies beat consensus EPS estimates, with all eight posting year-over-year profit growth, though revenue performance was mixed. Dell Technologies jumped 15.81% after reporting a 58% revenue increase to $46.97 billion and adjusted EPS of $7.04, driven by AI server demand, and guided third-quarter revenue to $49 billion. Palo Alto Networks slipped 9.28% despite beating estimates with revenue up 34% to $3.41 billion and adjusted EPS of $1.02, while issuing an optimistic forecast. Medtronic rose 1.53% after revenue grew 13.8% to $9.76 billion and raised its full-year guidance. Broadcom dropped 2.7% on lower-than-expected Q4 revenue guidance despite strong Q3 results with revenue up 86% to $29.59 billion. Lululemon shares fell nearly 20% after cutting its full-year sales forecast to $10.35B-$10.50B, down from $11.0B-$11.50B, due to declining China sales. Brown-Forman gained 3.87% on mixed results, NetApp rose 2.55% despite a free cash flow drop, and Campbell's fell 6.96% after missing revenue estimates and cutting its dividend by 36%.
In early September 2026, lululemon athletica inc. reported second-quarter results showing year-over-year declines in sales to US$2,415.63 million and net income to US$329.22 million, alongside lower earnings per share. The company also cut its full-year 2026 outlook, now projecting a 5% to 7% revenue decline to about US$10.35–US$10.50 billion, even as gross margin benefited from one-off tariff refunds. The revised guidance and expected 10% to 11% third-quarter revenue decline have led to a 16.7% drop in the stock, raising questions about the bull case. The company's narrative projects US$12.2 billion revenue and US$1.6 billion earnings by 2029, with a fair value estimate of US$127.73, implying a 27% upside. However, pessimistic analysts see flat revenues around US$10.9 billion and lower margins by 2029, suggesting the stock might be worth just US$107.30.
Dow closes down 271 points after strong jobs data, raising Fed rate hike expectations
All three major U.S. stock indices closed lower on Friday, with the Dow falling 271.86 points, or 0.51%, to close at 53,414.25. The S&P 500 fell 0.38%, and the Nasdaq fell 0.29%. This followed August nonfarm payrolls increasing by 162,000 jobs, far exceeding economists' forecast of 53,000, while the unemployment rate held steady at 4.1%. This led investors to increase expectations that the Fed will raise interest rates by 0.25% at its meeting this month. CME's FedWatch indicated the probability of a rate hike rose to 58.4% from 49.4% on Thursday. The 2-year Treasury yield surged to its highest level since January 2025. Semiconductor stocks rose 3.4%, but Lululemon shares plunged 17.4% after cutting its full-year profit and revenue guidance, and Adobe shares fell 6.7% after announcing a CEO change. European markets closed mixed, with the STOXX 600 up 0.12% to 649.88. Volkswagen jumped 5.9% after reaching a business turnaround deal. WTI crude oil closed at $91.48 per barrel, up 0.2%, and Brent closed at $96.28 per barrel, up 0.8%.
Shares of Lululemon dropped 15% on Thursday, Sept. 3, following its earnings release, before the sell-off accelerated to 18% overnight as investors digested a 9% comparable sales decline and a second full-year outlook cut. The stock had already languished roughly 42% lower for the year heading into the print, and the slide added billions in lost market value. The drop was the third double-digit sell-off in 2026, following a 12% fall in April after naming former Nike executive Heidi O'Neill as CEO and an 8.6% decline in June after cutting its annual profit forecast. Lululemon technically beat earnings estimates with $2.92 per share against a forecast of $1.80, but only because a $134.5 million tariff refund inflated gross margin. Interim co-CEO Meghan Frank cited negative social media commentary and slowing core categories, while incoming CEO O'Neill faces an active proxy fight with founder Chip Wilson. Investor Michael Burry, holding Lululemon as his largest position at 17.4%, plans to buy more shares if the stock trades under $100.
Midday movers: Sandisk, Tesla, Lululemon, Quanex, AMC & more
In midday trading, several stocks made notable moves. Guidewire Software plummeted 21% after issuing weaker-than-expected current-quarter revenue guidance of $372 million to $378 million, below the LSEG consensus of $387 million. Tesla dropped 6% following a National Highway Traffic Safety Administration investigation into whether its Cybercab meets federal safety standards, after the company launched robotaxis in Austin. Sandisk and KLA rallied more than 8% and 7% respectively, as the semiconductor sector gained ahead of the long weekend, with the VanEck Semiconductor ETF (SMH) up over 2% and the Roundhill Memory ETF (DRAM) up 5%. Quanex Building Products surged 19% after beating third-quarter estimates with adjusted earnings of 79 cents per share on revenue of $501.8 million, versus the FactSet consensus of 66 cents and $497.5 million. AMC Entertainment rose 6.5% after CEO Adam Aron criticized Robinhood's stock tokens as "contemptible, outrageous, disgusting," while Robinhood slipped nearly 1%. Credit monitoring firms Equifax, TransUnion, and Fair Isaac fell after Federal Housing Finance Agency Director Bill Pulte said they have been "overcharging Americans for too long," with Fair Isaac down over 15%, Equifax down 6.8%, and TransUnion down over 7%. Smith & Wesson gained 6% on an earnings beat, reporting 6 cents per share versus an expected loss of 6 cents, on revenue of $112.6 million versus the $98.7 million consensus. Lululemon Athletica tumbled 17% after forecasting current-quarter earnings of 93 to 98 cents per share on revenue of $2.29 billion to $2.32 billion, below analyst expectations of $2.40 per share and $2.53 billion. Zscaler slipped 5% despite beating earnings estimates, while Adobe fell 6% after announcing Anil Chakravarthy as its next CEO. Asana dropped 14% on weak guidance, Samsara advanced 4% on strong full-year outlook, UiPath lost 16% despite in-line guidance, and Oxford Industries sank 17% after cutting its full-year guidance.
Lululemon Drops on China Weakness; Tesla Cybercab Launch
Lululemon shares are falling after its China business showed strain, with mainland China revenue down 2% in the second quarter on a currency-adjusted basis. Tesla is also lower after formally rolling out the Cybercab for robotaxi service, a step in Elon Musk's push to diversify beyond auto manufacturing, though the National Highway Traffic Safety Administration has opened a probe into Tesla's self-certification process. Robinhood shares declined after AMC Entertainment CEO Adam Aron criticized the platform for launching a tokenized version of AMC shares.
LULU · Demand · Negative Mainland China revenue fell 2% currency-adjusted in Q2, signaling weak end-customer demand.
TSLA · Technology · Negative Tesla rolled out the Cybercab for robotaxi service, but NHTSA opened a probe into its self-certification process.
HOOD · Regulation · Negative AMC CEO Adam Aron criticized Robinhood for launching a tokenized version of AMC shares, raising regulatory/legal concerns.
AMC, USA Rare Earth, Lululemon Lead Premarket Movers
In premarket trading, AMC Entertainment gained 5.5% after its CEO criticized Robinhood for offering stock tokens, calling the practice contemptible, while rare earth stocks rose following reports that some Chinese firms halted U.S. shipments. Smith & Wesson jumped 11.7% on an earnings beat, but Lululemon tumbled 20% on weak guidance, and Adobe slipped nearly 3% after naming Anil Chakravarthy as its next CEO. Planet Labs advanced 13% on strong results, while Guidewire Software fell 14.5% on disappointing revenue guidance, and Oxford Industries sank 17% after cutting its full-year outlook.
Samsara, DocuSign rise; Lululemon, DSS fall in Friday trading
U.S. stocks pulled back on Friday as mounting U.S.-Iran conflict near the Strait of Hormuz drove up oil prices and long-term Treasury yields. Among the biggest gainers, Samsara jumped 13% after reporting second-quarter results and lifting full-year guidance, with adjusted earnings of $0.20 per share on revenue of $508.4 million, beating analyst expectations. DocuSign rose 2.3% after raising its full-year revenue outlook following its fiscal 2027 second-quarter results. On the downside, DSS fell 35% after a 53% surge tied to a public offering of common stock, while Lululemon dropped 18% after cutting its full-year sales guidance again, now expecting a 5% to 7% contraction to $10.35B-$10.50B. Guidewire declined 15% despite beating quarterly estimates, as its guidance embedded attrition normalization risks.
Michael Burry Calls Lululemon a 'Trickster,' Plans to Buy Dip Under $100
Shares of Lululemon plunged 18% overnight after a disappointing fiscal Q2 earnings report, and Michael Burry, whose portfolio's top holding is LULU, called the company a 'trickster' while signaling plans to buy more if the stock stays under $100. Burry, who had anticipated a weak quarter, said he will buy more if it trades under $100, noting the stock is down about 20% from his last purchase and that LULU makes up about 17.4% of his portfolio. The company cut its full-year sales guidance again and reported a larger-than-expected sales decline, with China disappointing and rivals gaining ground in the U.S. Interim co-CEO Meghan Frank said the company is taking a prudent approach with its revised outlook, focusing on strengthening products and increasing marketing investments. Separately, Burry called his investment in Tailored Brands a mistake, though not a big one, and said the bankruptcy was odd in many ways.
Lululemon reported quarterly earnings of $2.06 per share, beating the Zacks Consensus Estimate of $1.79 per share, though this compares to $3.1 per share a year ago. The athletic apparel maker posted revenues of $2.42 billion for the quarter ended July 2026, missing the Zacks Consensus Estimate by 2.07% and down from $2.53 billion in the year-ago period. Lululemon has surpassed consensus EPS estimates in each of the last four quarters, but its shares have lost about 42.2% since the beginning of the year, while the S&P 500 has gained 12%. The company's earnings outlook for the coming quarters shows a consensus EPS estimate of $2.52 on $2.56 billion in revenues for the next quarter, and $10.93 on $11.08 billion in revenues for the current fiscal year. Lululemon currently holds a Zacks Rank #3 (Hold), indicating expectations of in-line performance with the market in the near future.
DICK'S Sporting Goods' second-quarter report, which missed Wall Street estimates and included an unexpected forecast cut, sent its shares plunging up to 31% and dragged NIKE, Lululemon, and On Holding down with it. The core DICK'S business showed strength with net sales up 53% year-over-year to $5.59 billion, partly boosted by the 2026 FIFA World Cup and the addition of Foot Locker, while legacy comparable sales grew 4.9%. However, the Foot Locker segment, which DICK'S is integrating, saw pro forma comparable sales decrease 3.6%, and management cited a more promotional athletic footwear market that pressured margins. As a result, DICK'S reduced its full-year operating income guidance from $1.69-1.81 billion to $1.45-1.55 billion and cut adjusted EPS projection to $11.00-12.00, about 19% below Wall Street's $14.20 estimate. Since Foot Locker is a key wholesale partner for NIKE, the news is seen as a real-time report on NIKE's product demand, and NIKE shares fell nearly 3%, adding to a decline of over 75% from its late-2021 high. Institutional positioning diverged, with hedge fund ownership in DICK'S rising from 48 to 52 funds, while NIKE saw a drop from 71 to 56 funds.
Xinghua New Materials disclosed its 2026 semi-annual report. During the reporting period, it achieved operating revenue of 525 million yuan, up 35.3% year on year, but net profit attributable to the parent company was 67.4517 million yuan, down 16.12% year on year. The company was successfully selected into the supply chain of the internationally renowned sports lifestyle brand lululemon, officially becoming its designated supplier of reflective printed fabrics for the full product range. In addition, Xinghua New Materials completed the acquisition of a 70% equity stake in Dongwang Intelligent Technology Shanghai Co., Ltd. From the acquisition date to the end of the reporting period, the subsidiary achieved net profit of 9.0316 million yuan, with net profit attributable to the parent company of 6.3221 million yuan. Dongwang Technology focuses on information infrastructure, data centers, and digital applications for enterprise clients, and has added AI products and application businesses, extending toward digital infrastructure and AI computing power.
301077.CS · Competition · Negative Xinghua New Materials entering lululemon's reflective fabric supply chain signals a rival gaining a key customer in reflective materials.
LULU · Supply · Neutral Xinghua New Materials becomes a designated supplier of reflective printed fabrics to lululemon, a supply-chain addition for the brand.
lululemon Q2 Earnings Preview: Revenue and EPS Expected to Decline
lululemon athletica is set to report second-quarter fiscal 2026 results on September 3, with analysts expecting a 2.3% revenue increase to $2.5 billion but a 42.3% drop in earnings per share to $1.79. The company's guidance points to revenues of $2.45-$2.475 billion, a 2-3% decline, and EPS of $1.76-$1.81, reflecting softer North American demand and margin pressures. Management cited moderating sales trends, higher markdowns, tariff costs, and elevated SG&A expenses as key headwinds, with operating margin expected to contract 910 basis points to 11.6%. International markets, particularly Mainland China, are projected to grow 19.5% and Rest of World 14.6%, partially offsetting weakness in the Americas. lululemon's shares have fallen 11.4% over the past three months, underperforming its industry, and the company trades at a forward P/E of 10.33X, below the industry average of 15.05X.
Lululemon is expected to beat earnings estimates for the quarter ended July 2026, with analysts projecting a year-over-year decline in earnings and revenue. The consensus estimate calls for earnings of $1.79 per share, down 42.3% from the prior year, and revenue of $2.47 billion, down 2.3%. The company's Earnings ESP is +0.70%, indicating a likely positive surprise, and it holds a Zacks Rank of #3. Lululemon has beaten consensus estimates in each of the last four quarters, including a 1.20% surprise last quarter. The earnings report is scheduled for September 3.
Fashion brands launch own resale platforms to capture secondhand market growth
Major fashion brands including Zara, H&M, Lululemon, Levi's, and REI are launching their own resale platforms to sell secondhand versions of their products alongside new ones, seeking a share of a global secondhand apparel market projected to reach $393 billion by 2030. The U.S. resale market is expected to hit $78.8 billion by the end of the decade, growing nearly four times faster than overall retail clothing sales last year. H&M reported that resale represented 0.8% of its 2025 turnover, with revenue reaching SEK 1,844 million, a 31% increase from the previous year. Brands are motivated by both sustainability goals and competitive pressure, as resale has largely occurred on third-party platforms like eBay, Poshmark, Depop, and The RealReal. By operating their own marketplaces, companies aim to control the customer experience, strengthen loyalty, and capture revenue throughout a garment's life cycle.
Lululemon faces California lawsuit over alleged misleading discount prices
Lululemon athletica is facing a consumer lawsuit in California that challenges its use of reference prices on discounted items. The complaint alleges that Lululemon used former prices that did not reflect actual recent selling prices, creating the appearance of larger discounts. The case adds to broader legal scrutiny of how major retailers communicate pricing and promotions to shoppers. For investors, the key issue is not only potential legal costs but also any effect on consumer trust and buying behavior. Similar cases in the retail sector have drawn attention to reference pricing practices, so developments here may be followed as part of a broader pattern affecting listed retailers.
Lululemon Outperforms Market but Faces Analyst Downgrades and Earnings Decline
Lululemon closed at $120.32, up 2.11%, outpacing the S&P 500's 0.21% gain. The stock has risen 3.1% over the past month, beating the Consumer Discretionary sector's 0.15% loss. Analysts expect upcoming quarterly earnings of $1.79 per share, a 42.26% year-over-year drop, on revenue of $2.47 billion, down 2.26%. Full-year estimates stand at $10.94 per share and $11.08 billion in revenue, declines of 17.5% and 0.22% respectively. The Zacks Consensus EPS estimate has been revised 1.77% lower over the past month, and Lululemon carries a Zacks Rank of 5, or Strong Sell.
NIKE Faces Persistent Demand Headwinds as Turnaround Efforts Continue
NIKE is grappling with weakening consumer demand that drove a 4% currency-neutral revenue decline in its fourth quarter, with the company citing cautious discretionary spending amid an uncertain macroeconomic environment. NIKE Brand revenues were flat on a reported basis but down 3% currency-neutral, as declines in Greater China and EMEA were partly offset by North American growth, while NIKE Direct fell 7% on a reported basis due to a 12% drop in NIKE Brand Digital and a 7% decline in NIKE-owned stores. Weakness in Sportswear and Jordan Streetwear is expected to persist into fiscal 2027, with improvement likely only in the back half, and although performance categories like Running, Training and Global Football are gaining momentum, they have not yet offset the larger lifestyle segment's softness. The company is executing its "Win Now" turnaround strategy focused on product innovation, marketplace enhancements and stronger consumer engagement, while streamlining inventory and reducing promotional activity. Shares have lost 32.7% over the past six months, and the stock carries a Zacks Rank #4 (Sell).
NKE · Demand · Negative NIKE reports a 4% currency-neutral revenue decline due to weakening consumer demand and cautious discretionary spending.
LULU · Demand · Negative Lululemon is a peer in athletic apparel; NIKE's weak consumer demand and cautious spending signal similar headwinds for Lululemon.
Truist downgrades Lululemon to sell, slashes price target to $94
Truist Securities downgraded Lululemon Athletica to Sell from Hold and cut its price target to $94 from $115, warning of structural headwinds that could pressure earnings and delay a recovery. The brokerage cited weakening card spending trends, deteriorating brand momentum on social media, rising competition, and leadership transition uncertainty, noting the stock has rebounded more than expected despite a soft first-quarter outlook. Truist lowered its fiscal 2026 and 2027 earnings per share estimates to $10.50 and $10.25, respectively, from $11.25 and $11.75, both below consensus, and reduced its valuation multiple to 9 times from 10 times. Analysts highlighted softer Google Trends and TikTok data, declining card spending, and Reddit discussions pointing to weaker brand perception, along with competitive threats from newer activewear brands and slowing momentum in China. The removal of the U.S. de minimis exemption for certain cross-border shipments was also flagged as an additional structural headwind for profitability.
Lululemon Opens Brampton Distribution Center Amid 44% Share Price Drop
Lululemon athletica has opened a 1 million square foot distribution center in Brampton, Ontario, to support North American e-commerce growth. The company's share price has fallen 44.3% year to date, with a one-year total shareholder return down 48.07%, though a recent 7-day return of 3.34% suggests selling pressure may be easing. The stock last closed at $117.42, which sits below a narrative fair value estimate of $150, implying a 21.7% undervaluation according to a detailed cash flow analysis. However, a separate discounted cash flow model from Simply Wall St estimates a fair value of $74.87, indicating the stock may be overvalued. The company is also grappling with higher cross-border costs tied to tariffs and changes in US policy.
LULU · Capital · Neutral Opens distribution center for e-commerce growth, but share price drop and conflicting fair value estimates create mixed signals.
LULU · Tariff · Negative Higher cross-border costs tied to tariffs and US policy changes negatively impact the company.