Peloton Launches Treadmills Priced Up to $6,695 as Stock Falls 95% in Five Years

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Summary · why it matters

Peloton is betting on a new lineup of treadmills, including the Foldable Peloton Tread Flex, the Peloton Tread Vision and the Peloton Tread+ Vision priced at $6,695, to reverse a long streak of failed product launches. The stock is down 20% this year and 95% over the last five years. In the most recent quarter, revenue was flat at $607 million compared with the same period a year ago, while net income rose from $22 million to $62 million. The company's core business model remains deeply challenged, with cheaper gym memberships and competing products undercutting its pricing. The stock is down 8% in the last month.

Impact on assets 1

Consumer Discretionary▼
Peloton Interactive Inc
PTON
▼ NegativeCompetitionTechnologyrelevance

Cheaper gym memberships and competing products are undercutting Peloton's pricing, challenging its core business model.