Tesla Renames Full Self-Driving to Tesla Assisted Driving in Europe

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Tesla Inc. has begun replacing its "Full Self-Driving (Supervised)" branding with "Tesla Assisted Driving" across its European websites, following criticism from German officials that the FSD name was potentially misleading because the system still requires driver supervision. Tesla watcher Sawyer Merritt first flagged the live branding change on X on Oct. 8, and Not a Tesla App subsequently reported that Tesla had adopted the new name across the continent. Germany's Federal Ministry of Transport had said two days earlier that Transport Minister Steffen Bilger wants Tesla's system approved across Europe "in a timely manner," calling the FSD name "somewhat misleading" since the system does not take over the complete driving task and drivers must remain attentive. Tesla offered the rename during talks with German officials over technical and liability issues, Reuters reported, and CEO Elon Musk welcomed Germany's backing with "Danke Schön!" as the company's European approval push gained momentum. The approval remains contested: Reuters reported Germany supports allowing the system to operate up to 10% above detected speed limits, while France and Sweden objected, pushing an EU vote from October to at least December, and eight EU countries had approved the system by Wednesday, with Slovakia saying Thursday it expected to become the ninth within days.

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Electrification & Mobility▲
Tesla Inc
TSLA
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Tesla renamed FSD to 'Tesla Assisted Driving' in Europe to address German officials' misleading-name concerns, advancing its European regulatory approval push.

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