Jet2 plc is a leisure travel company operating in the United Kingdom through its subsidiaries. It offers package holidays to destinations in the Mediterranean, the Canary Islands, and European leisure cities, along with scheduled holiday flights through its airline. Its operations also include passenger and charter aircraft operations, aircraft leasing, financing, and aviation services, as well as non-ticket ancillary products such as hold baggage, advanced seat assignment, and extra legroom. Its brands include Jet2holidays, Jet2.com, Jet2CityBreaks, Indulgent Escapes, Vibe, and Jet2Villas. As of March 31, 2026, its fleet consisted of 139 aircraft. Formerly known as Dart Group PLC, it changed its name to Jet2 plc in September 2020, was founded in 1971, and is headquartered in Leeds, the United Kingdom.
European UnionIrelandNorwayGermanyFranceFinlandUnited KingdomGreece+1
JET2.LSE▲
Barclays downgrades Ryanair and Norwegian Air on high fuel prices
Barclays downgraded Ryanair and Norwegian Air Shuttle to Equal Weight from Overweight, citing persistently high fuel prices that threaten fourth-quarter and 2027 profits across European airlines. Analysts led by Andrew Lobbenberg cut Ryanair's price target to €24 from €28.50 and Norwegian's to NOK 11.50 from NOK 20, with the bank now pricing estimates off the current fuel forward curve, producing moderate cuts for the rest of 2026 and larger ones in 2027 when hedging is lower. Barclays' estimates sit below Bloomberg consensus this year and, the analysts said, "very significantly" below next year. The crack spread between crude and kerosene has widened, offsetting any moderation in crude prices, and Barclays doubts airlines can pass the costs on, writing that "Airlines do not set fares - the market does." Low-cost carriers are most challenged because fuel is about 47% of revenue on Barclays' estimates, and Ryanair faces a hedging cliff with cover dropping from 80% in March 2027 to 15% in April. Barclays kept Underweight ratings on Lufthansa, Air France-KLM and Finnair, named IAG its preferred major airline, and kept Overweight ratings on Aegean, Jet2, TUI and Wizz, calling Wizz a "more speculative" call.
RY4C.XETRA · Capital · Negative Barclays downgraded Ryanair to Equal Weight and cut its price target to €24 from €28.50 on high fuel costs and a hedging cliff.
Norwegian Air Shuttle ASA · Capital · Negative Barclays downgraded Norwegian Air Shuttle to Equal Weight from Overweight and halved its price target to NOK 11.50 on high fuel costs.
0OHY.LSE · Capital · Positive Barclays kept its Overweight rating on Aegean, signaling relative analyst favorability versus downgraded peers.
IAG.LSE · Capital · Positive Barclays named IAG its preferred major airline, a positive analyst valuation call.
JET2.LSE · Capital · Positive Barclays kept its Overweight rating on Jet2 amid the sector downgrades.
LHA.XETRA · Capital · Negative Barclays maintained its Underweight rating on Lufthansa, reflecting a negative analyst view.
Adobe Partners With NHL and Jet2 to Expand AI Customer Experience Push
Adobe announced in late September 2026 a partnership making it the National Hockey League's Official Creative, Marketing and AI Partner, alongside a multi-year AI-powered customer experience collaboration with Jet2 to personalise holiday planning and travel content. The two alliances place Adobe's CX Enterprise, Firefly and GenStudio tools at the centre of large-scale customer engagement programs spanning sport and travel, with the Jet2 deal serving as a concrete proof point for CX Enterprise Coworker and agentic AI in a high-volume consumer setting. Adobe's investment narrative projects $33.4 billion in revenue and $9.5 billion in earnings by 2029, requiring 8.7% yearly revenue growth and roughly a $2.2 billion earnings increase from $7.3 billion today, and yields a $275.06 fair value representing 16% upside to the current price. More cautious analysts assume only about US$32.6 billion of revenue and US$9.3 billion of earnings by 2029, citing AI pricing pressure and ARR growth risk. The deals do not on their own remove near-term pressure around slowing net new ARR or the risk that AI pricing competition and the upcoming CEO transition unsettle earnings and sentiment.
Artificial Intelligence › AI Applications & Copilots ▲Demand
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
ADBE · Demand · Positive Adobe became NHL's Official Creative, Marketing and AI Partner and signed a multi-year AI customer-experience deal with Jet2, concrete new customer wins for its CX Enterprise, Firefly and GenStudio tools.
ADBE · Capital · Neutral Analyst valuation debate: bull case sees $33.4B revenue and $275.06 fair value (16% upside), while cautious analysts flag AI pricing pressure and ARR growth risk plus an upcoming CEO transition.
JET2.LSE · Technology · Positive Jet2 entered a multi-year AI-powered customer experience collaboration with Adobe to personalise holiday planning and travel content using CX Enterprise and agentic AI.
Jet2 Fair Value Raised to £16.63 as Analysts Split on Growth and Margins
Analysts have edged their fair value estimate for Jet2 higher, to £16.63 from £15.90, as they reassess the airline's growth and margin outlook. Price targets now cluster between about £12.56 and £20.00, with Kepler Cheuvreux initiating coverage at Buy with a £20.00 target and RBC Capital reaffirming Outperform with a £19.00 target, while Deutsche Bank kept a Hold rating and a £12.56 target. In the updated model, revenue growth shifted from 8.70% to 8.66%, net profit margin assumptions moved from 4.10% to 4.27%, the future P/E adjusted from 9.33x to 9.37x, and the discount rate moved from 10.35% to 10.18%. The spread between the highest and lowest targets points to genuine disagreement over Jet2's risk-reward balance, with execution risks weighed against expansion into new UK bases, digital tools and fleet renewal.
JET2.LSE · Capital · Positive Analysts raised Jet2's fair value estimate to £16.63 from £15.90 and issued Buy/Outperform ratings with higher price targets.
DBK.XETRA · Capital · Neutral Deutsche Bank kept a Hold rating and £12.56 target on Jet2, a passing analyst mention.
Kepler Cheuvreux · Capital · Neutral Kepler Cheuvreux initiated coverage on Jet2 at Buy with a £20.00 target, a passing analyst mention.
Azoma Secures dunnhumby ventures Investment to Boost AI Commerce Platform
Azoma, a platform specializing in Agentic Commerce Optimization, has received an investment from dunnhumby ventures to accelerate its Generative Engine Optimization capabilities, helping retailers and consumer packaged goods brands connect AI visibility to revenue. The funding will speed up Azoma's plans to improve product recommendations and sales through AI-driven shopping experiences, drawing on dunnhumby's expertise in data and consumer insights. In other trading, Microalliance Group rose 224.5% to close at $1.76, near its 52-week high, while Moltiply Group fell 11.9% to end at €30.60. Adobe settled at $240.69, up 1%, after forming a strategic partnership with Jet2 to enhance personalized customer experiences using advanced AI technology. NIKE ended the day at $36.05, down 0.1%, and Amazon.com settled at $249.27, down 2.2%, after announcing new services on Thursday that enhance merchant offerings with Prime delivery and significant fee discounts.
Artificial Intelligence › AI Applications & Copilots Technology
ADBE · Technology · Positive Adobe formed a strategic partnership with Jet2 to enhance personalized customer experiences using advanced AI technology.
JET2.LSE · Technology · Positive Jet2 entered a strategic partnership with Adobe to enhance personalized customer experiences using advanced AI technology.
AMZN · Pricing · Negative Amazon announced new merchant services with Prime delivery and significant fee discounts, pressuring its own fee revenue.
Adobe Expands AI Customer Experience Push With Multi-Year Jet2 Partnership
Adobe is expanding its agentic artificial intelligence and customer-experience technologies through a multi-year strategic partnership with travel company Jet2. Jet2 plans to use Adobe CX Enterprise to deliver personalized holiday recommendations, offers and engagement across the travel journey, and will also use Adobe Firefly Foundry and Brand Intelligence to accelerate branded content creation, with the partnership including a Jet2 x Adobe Customer Experience Lab focused on developing and scaling AI-powered experiences. Jet2 was among Adobe's global enterprise customer wins in the third quarter of fiscal 2026, and Adobe CX Enterprise Coworker had attracted more than 1,700 customers and early adopters by that same quarter. In the third quarter of fiscal 2026, ending annual recurring revenues for Adobe Experience Manager and agentic web applications, Adobe GenStudio and Adobe Experience Platform and applications each increased more than 20% year over year, while Adobe's AI-first ending ARR exceeded $650 million and grew more than 150% year over year. Adobe faces intensifying competition from Microsoft, whose Dynamics 365 exposed more than 650,000 Model Context Protocol actions in the fourth quarter of fiscal 2026, and from Salesforce, whose Agentforce ARR exceeded $1.5 billion in the second quarter of fiscal 2027. Adobe shares have declined 31.9% year to date against the broader Zacks Computer and Technology sector's 22.8% growth, and the Zacks Consensus Estimate for Adobe's earnings stands at $6.32 per share, suggesting 14.91% year-over-year growth.
Adobe and Jet2 Sign Multi-Year AI Partnership for Personalised Holiday Experiences
Adobe and Jet2 have announced a multi-year strategic partnership to deliver agentic AI-powered personalised experiences to millions of Jet2 holidaymakers. The partnership pairs Jet2's 10 million myJet2 customers and its award-winning VIP customer experience with Adobe's Customer Experience Orchestration technology, centred on Adobe CX Enterprise Coworker, which uses agentic AI to help Jet2 colleagues rapidly deliver on-brand personalised experiences at scale. Jet2 will use Adobe's content supply chain tools, including Adobe Firefly Foundry and Adobe Brand Intelligence, to create on-brand holiday content faster and more consistently, and Adobe will help Jet2 optimise its content for large language models as holidaymakers increasingly turn to AI-search to research trips. A pioneering new Jet2 x Adobe Customer Experience Lab will bring Adobe Forward Deployed Engineers together with Jet2's digital, customer and technology teams to rapidly test, build and scale new AI-powered services. David Hills, Chief Customer Officer at Jet2, said the partnership will make every interaction more personal, relevant and timely, while Nathan Hancock, Vice President and Managing Director for the UK, Ireland, Middle East and Africa at Adobe, said the two companies are creating something that will transform travel experiences.
Artificial Intelligence › AI Applications & Copilots ▲Demand
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
ADBE · Demand · Positive Adobe signs multi-year strategic partnership with Jet2 to supply its Customer Experience Orchestration and AI content tools to 10 million myJet2 customers.
JET2.LSE · Technology · Positive Jet2 adopts Adobe's agentic AI and content supply chain tools to deliver personalised holiday experiences and a new joint Customer Experience Lab.
GE Aerospace Commercial Engines Revenue Jumps 27% on Strong Aftermarket Demand
GE Aerospace's Commercial Engines & Services segment saw revenue surge 27% year over year to $9.73 billion in the second quarter of 2026, driven by robust aftermarket demand and higher equipment deliveries. Services revenue grew 26%, with internal shop visit revenues up 25% and spare parts revenues increasing more than 25%, while equipment revenue advanced 30% on a 26% rise in unit volume, including a 24% increase in LEAP deliveries. Total orders in the segment rose 18% to $12.93 billion, and the company recently secured major engine orders and service agreements with Jet2, Copa Airlines, Ryanair, United Airlines, and Delta Air Lines. For full-year 2026, GE expects adjusted revenues in the segment to grow about 20%. Shares of GE Aerospace have gained 23.4% over the past three months, outperforming the industry's 8.6% growth, though the stock trades at a forward price-to-earnings ratio of 44.20X, above the industry average of 34.03X.