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Newegg Adds UCP-Powered Checkout Inside Google Gemini and AI Mode
Newegg announced it has integrated Universal Commerce Protocol powered checkout on Google, letting U.S. shoppers buy eligible Newegg products directly inside AI Mode in Google Search and Gemini without leaving the conversation. Newegg is the merchant of record for every order, and purchases are completed through Google Pay while Newegg fulfills and supports the order. Chief Information Officer Montaque Hou said AI is changing how the world buys technology and that Newegg moved early to make its catalog shoppable inside AI experiences. Google's Ashish Gupta, VP and GM of Merchant Shopping, called the move a new milestone in scaling agentic commerce. The capability is live now for shoppers in the United States and covers a growing selection of eligible Newegg products, adding to Newegg's existing presence in ChatGPT and its early in-conversation checkout on Perplexity, as well as its own Celeste AI shopping assistant on Newegg.com.
NEGG · Demand · Positive Newegg integrates UCP checkout in Google AI Mode and Gemini, making its catalog shoppable and adding a new sales channel.
GOOG · Demand · Positive Google's AI Mode and Gemini gain Newegg's UCP-powered in-conversation checkout, expanding agentic commerce transactions on its platforms.