Brokers say 'Nene Royal' buzz boosts Phuket; hotel stocks gain from high season, recommend accumulating AWC, CENTEL, ERW

Thunhoon··THUS·Read original
2▲4 ▼0Impact / 5
Summary · why it matters

Analysts view the buzz around 'Nene Royal', or Ms. Rattikan Amloy from Phuket province, who won season 21 of America's Got Talent, as helping build global recognition and drawing tourists to Phuket and lifting Thailand's overall tourism during this year-end travel season. Mr. Puwadon Pusodngern, an investment strategist in the research department at Bualuang Securities Public Company Limited, told 'Than Hoon' that Phuket's tourist arrival statistics were already growing well and ranked among the top in the country before the Nene Royal phenomenon, so it further strengthens this area. For hotel and tourism stocks with a customer base in Phuket, AWC is recommended with a fundamental target price of 4 baht, supported by advance bookings that lift profit through the first quarter of 2026 and a Phuket hotel portfolio that suits high-purchasing-power customers. CENTEL has a fundamental target price of 49 baht, benefiting from a low profit base that is ready to recover, and ERW has a fundamental target price of 4.50 baht, gaining less value benefit than AWC and CENTEL because it relies mainly on tourist numbers. The strategy recommends gradual accumulation. Meanwhile, CRC has a fundamental target price of 34 baht, supported directly by higher tourist spending, in line with an analysis by Maybank Securities (Thailand) Public Company Limited, which holds a positive view on Thailand's tourism group, citing a recovering short-haul market, an upcycle in average room rates, a recovery in MICE spending led by China, and undemanding share prices. It prefers AWC over ERW and MINT given stronger earnings-per-share growth prospects.

Impact on assets 5

Consumer Discretionary▲
Real Estate▲
Asset World Corp Public Company Limited
AWC
▲ PositiveDemandrelevance

Recommended with a 4 baht target, supported by advance bookings lifting profit through Q1 2026 and a Phuket hotel portfolio suited to high-purchasing-power tourists.