Maplebear, operating as Instacart, is betting its new AI Assistant will accelerate platform growth after a second-quarter 2026 pilot showed orders placed through the tool generate larger basket sizes than the company's overall average order value of $115. The assistant synthesizes individual preferences, order history, real-time store inventory, and promotions to build complete carts for delivery in as fast as an hour, supported by more than 1.6 billion lifetime orders, a catalog exceeding 2 billion products, and over 10 million daily inventory signals. Enterprise partners including Stew Leonard's, The Save Mart Companies, Woodman's, and Harmon's have signed up for a white-label version, and third-party integrations with platforms like Google's Gemini broaden consumer entry points. Maplebear shares have gained 23.7% over the past three months, outperforming the industry's 3.9% rise but trailing DoorDash's 42.2% surge, while the stock trades at a forward 12-month price-to-sales multiple of 2.60, above the industry average of 1.70. Zacks consensus estimates imply current fiscal-year sales and earnings per share growth of 13.1% and 28.4%, respectively, though EPS estimates for the current and next fiscal year have been cut by 12 cents and 8 cents to $2.35 and $2.94 over the past seven days.
Harmon's signed up for white-label AI Assistant, likely boosting its e-commerce adoption.
Stew Leonard'si
Private▲ PositiveDemandrelevance
Stew Leonard's signed up for white-label AI Assistant, likely boosting its e-commerce adoption.
The Save Mart Companiesi
Private▲ PositiveDemandrelevance
Enterprise partner adopting white-label AI Assistant, indicating demand.
Woodman's Marketsi
Private▲ PositiveDemandrelevance
Woodman's signed up for white-label AI Assistant, likely boosting its e-commerce adoption.
Zacks Investment Research, Inc.i
Private± Mixedrelevance
Related news
United States
Apple to Ship HomePad Screen on October 13 Without Enterprise Siri
Apple will host its Welcome Home event in Tribeca on October 13, unveiling the HomePad, a device expected to feature a 6-inch square display, the A18 chip, and Face ID, with a rumored price point of $350. The hardware arrives without the conversational, multi-step HomeKit agent that was meant to power it, now delayed until late 2026 or early 2027, leaving only notification summaries and natural language search for HomeKit Secure Video at launch. As of October 11, Siri AI has reached its 28th day since the September 14 beta launch with no enterprise tier, no administrative control, no audit logging, and no SSO, and IT departments are actively blocking or disabling it. Competitors have moved faster: Meta's Muse, launched September 8, has 1.1 million installs and three pricing tiers at free for 100 million tokens per week, $20 per month for Power, and $100 per month for Maximum, plus an Enterprise Platform led by former MongoDB CEO CJ Desai, while xAI's GrokBot has roughly 400,000 users after its August beta launch and is embedded in Cursor Premium Teams at $120 per seat per month. Ketan Karkhanis, CEO of ThoughtSpot, said on CNBC on October 7 that enterprise-scale agentic workflow adoption is still in its early chapters, and the October 13 event will show whether Apple offers any roadmap or timeline for enterprise-grade Siri or cedes the market to rivals that have already shipped the governance layer.
Artificial Intelligence › AI Applications & Copilots Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows ▼Competition
Artificial Intelligence › Edge & On-device AI Silicon Competition
Artificial Intelligence › Foundation Models & Research Labs Competition
AAPL · Technology · Negative HomePad ships October 13 without the conversational multi-step HomeKit agent, and Siri AI still lacks enterprise tier, admin controls, audit logging, and SSO, with IT departments blocking it.
META · Competition · Positive Meta's Muse has 1.1 million installs, three pricing tiers, and an Enterprise Platform, moving faster than Apple's delayed enterprise Siri.
Meta Blocks TikTok Ads in Seven Countries as China Halts Manus AI Deal
Meta Platforms has halted ByteDance's TikTok advertising on Facebook and Instagram across several major markets as of early October 2026, cutting off the rival from using its apps as paid funnels to its short form video service in seven countries including the US, Canada and Indonesia. The move removes TikTok's paid promotion inventory from Meta's core social apps in multiple countries where both groups compete for users, reducing TikTok's ability to pay for user acquisition inside Meta's ecosystem and keeping more ad slots available for consumer brands and other advertisers. Separately, Chinese authorities have blocked Meta's attempt to acquire AI startup Manus, prompting Meta to abandon the transaction and cut ties with the target. Both developments underline heavier regulatory friction and uncertainty around AI investments already flagged as a risk in Meta's narrative, showing how cross border rules can limit access to AI talent and assets just as the firm spends heavily on multi gigawatt compute clusters and Muse related products. Attention now turns to how quickly Meta Enterprise Platform and Muse agents gain paying business users through 2027, with disclosed figures on active enterprise customers, usage of Muse APIs or new country rollouts serving as key proof points.
Artificial Intelligence › AI Applications & Copilots Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows Competition
META · Competition · Negative Meta halts TikTok's paid advertising on Facebook and Instagram in seven countries, cutting off a rival's user-acquisition funnel.
META · Regulation · Negative Chinese authorities blocked Meta's acquisition of AI startup Manus, forcing Meta to abandon the deal and cut ties.
ByteDance · Competition · Negative TikTok loses paid promotion inventory on Meta's apps in seven countries, reducing its ability to pay for user acquisition.
Apple Discloses Reverse Acqui-Hire Deal With Podcast Startup Huxe
Apple has disclosed in a regulatory filing that it reached an agreement to hire team members and license technology from personalized audio startup Huxe, in what is commonly known as a reverse acqui-hire. Apple told the European Commission it agreed to make employment offers to certain employees of Huxe AI and to receive a non-exclusive license to Huxe's intellectual property rights. Huxe was founded by developers who had previously worked on the AI-generated podcast features in NotebookLM, recently renamed Gemini Notebook, and the startup announced on May 21 that it was shutting down, pulling its app from the Apple and Google stores, halting service, and deleting user data. Apple notified the European Commission of the deal on June 9, shortly after Huxe's shutdown announcement. The filing does not say who received employment offers or whether they accepted, nor does it disclose Apple's plans; Huxe's shutdown came just a day after Spotify unveiled AI-powered podcast generation features of its own.
Artificial Intelligence › AI Applications & Copilots Talent
AAPL · Technology · Positive Apple agreed to hire Huxe team members and license its personalized audio IP, a reverse acqui-hire bringing AI podcast tech in-house.
Bernstein: Consumer AI Agents Could Reshape Online Shopping, Payments
Consumer artificial intelligence agents could reshape online shopping, payments and financial services, but their success will depend on how established companies respond, according to Bernstein. The rapid growth of Muse, which can compare products and quotes, call businesses, send emails, fill forms, manage inboxes, cancel subscriptions and negotiate for users, has fuelled speculation about an "iPhone moment" for consumer AI, with OpenAI launching Dots and Google expected to improve Spark. Amazon blocked Muse within two weeks of launch, citing lack of prior notification, failure to identify itself, apparent collection of customer credentials and access to account pages and order histories, while others including Shopify, Walmart, Best Buy, Gap, Sephora, Wayfair, Dick's Sporting Goods, Ulta Beauty, Fanatics, Expedia and Instacart have partnered with Muse for shopping and checkout. Bernstein expects selective access rather than blanket blocking, and Muse is developing API connectors with retailers, although it currently mainly browses websites, fills forms and prepares orders for user confirmation. Cloudflare says AI-agent requests on its network rose over 1,700% in a year, while human traffic in heavily crawled retail and financial-services categories fell as much as 40%, and Bernstein sees payments as a potential winner, with more online transactions potentially benefiting Visa, Mastercard and processors Stripe, Adyen and Checkout.
Artificial Intelligence › AI Applications & Copilots Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Competition
Digital Finance & Tokenization › Payments Modernization & Rails ▲Competition
AMZN · Competition · Negative Amazon blocked Muse within two weeks of launch, citing lack of notification, failure to identify itself, and access to customer credentials and order histories.
NET · Demand · Positive Cloudflare reports AI-agent requests on its network rose over 1,700% in a year, driving traffic through its infrastructure.
ADYEN.AS · Demand · Positive Bernstein sees payments as a potential winner, naming processor Adyen as a potential beneficiary of more online transactions.
BBY · Demand · Positive Best Buy is among the retailers that partnered with Muse for shopping and checkout, giving it a new AI-agent sales channel.
DKS · Demand · Positive Dick's Sporting Goods partnered with Muse for shopping and checkout, opening an additional AI-agent route to customers.
EXPE · Demand · Positive Expedia partnered with Muse for shopping and checkout, adding an AI-agent booking channel.
AI Agents Reshape Back-Office Jobs in Procurement, Finance, Accounting
AI agents are moving from experimental pilots into procurement, accounting, and finance, where they are redesigning work through role consolidation, hiring freezes, and the quiet absorption of junior positions. Workday has launched a suite of AI agents for finance, including an Accounting Agent that continuously reconciles accounts, tests controls, and catches variances, and a Procurement Agent that reviews every transaction against contract terms and SLAs. SAP has introduced Joule agents for procurement through Ariba and Fieldglass, plus an Expense Automation Agent the company says cuts report completion time by up to 30% and a Project Billing Price Verification Agent that reduces time spent resolving price discrepancies by 75%. On Oct. 7, Automation Anywhere announced the acquisition of Boost.ai, extending its Autonomous Enterprise vision, the idea that business functions can run up to 80% autonomously, into conversational and voice AI for back-office workflows. BCG's Henderson Institute reported in January 2026 that 50% to 55% of US jobs will be reshaped in the next two to three years, with 10% to 15% eliminated within five, and data from JobZone Risk in October 2026 shows that of 21 million US workers in finance and accounting, only 3% sit in what the firm calls a structurally safe zone. Ninety percent of Chief Procurement Officers are already exploring or using AI agents, according to Icertis and ProcureCon research, and 64% expect AI to transform their roles within five years, per the Hackett Group.
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
Artificial Intelligence › AI Applications & Copilots ▲Technology
SAP.XETRA · Technology · Positive SAP introduced Joule agents for procurement via Ariba and Fieldglass plus Expense Automation and Project Billing Price Verification agents.
WDAY · Technology · Positive Workday launched a suite of AI agents for finance, including an Accounting Agent that continuously reconciles accounts and catches variances.
Automation Anywhere · Capital · Positive Automation Anywhere announced the acquisition of Boost.ai to extend its Autonomous Enterprise vision into conversational and voice AI for back-office workflows.
Salesforce CEO Marc Benioff Rebrands AIForce as SIForce After Trump's Super Intelligence Push
Salesforce CEO Marc Benioff has become the latest tech billionaire to align his company's branding with President Donald Trump's push to replace the term "artificial intelligence" with "super intelligence," announcing that the company's AIForce product will be renamed SIForce. In an X post on Friday, Benioff wrote that "The era of Super Intelligence is here. AIForce is officially SIForce," signaling a major revamp to Salesforce's recently launched AI-powered live interface layer for enterprise clients. His announcement followed Trump's warning on Thursday that his administration considers anyone who uses the term "artificial intelligence" instead of "Super Intelligence" to be "THE ENEMY." In late September, Trump signed an executive order requiring all federal agencies to substitute "Super Intelligence" and "SI" for "Artificial Intelligence" and "AI" in public communications, websites, reports, and policy documents. Although the executive order does not apply to private organizations, SpaceX CEO Elon Musk earlier this week announced plans to rename his company's AI unit SpaceXAI to SpaceXSI, showing how Trump's new terminology is gaining traction among big tech.
Artificial Intelligence › AI Applications & Copilots Technology
CRM · · Neutral Salesforce renamed its AIForce product to SIForce to align with Trump's 'Super Intelligence' terminology; no clear financial or product-demand driver.