Meta Bans ByteDance Ads on Facebook and Instagram in Seven Countries

Benzinga··USCA·Read original
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Summary · why it matters

Meta Platforms has immediately barred TikTok parent ByteDance from advertising on Facebook and Instagram in seven countries, a Meta spokesperson told Benzinga on Thursday. The ban covers the U.S., Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, and also applies to third-party advertisers running campaigns that direct users to TikTok and other ByteDance-owned properties in those markets. Meta said it would not provide promotional services to a competitor seeking to draw users away from its platforms, calling the decision a normal business practice across industries. The restriction does not prevent users from accessing TikTok, and TikTok and ByteDance did not immediately respond to Benzinga's request for comment. Bloomberg News first reported the advertising ban on Thursday.

Impact on assets 3

Spatial Computing / AR/VR▲
Meta Platforms Inc.
META
▲ PositiveCompetitionrelevance

Meta bars ByteDance/TikTok from advertising on Facebook and Instagram in seven countries, hindering a rival's user-acquisition channel

Artificial Intelligence▲
Cloud & Digital Infrastructure▲

Off-coverage companies 2

ByteDancei
Private▼ NegativeCompetitionrelevance

ByteDance is barred from advertising on Meta's Facebook and Instagram in seven countries, cutting off a channel to draw users to TikTok

Benzingai
Private± Mixedrelevance