Trip.com reports China-Phuket flight bookings surge 78% ahead of Golden Week 2026

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Summary · why it matters

Kasikorn Securities revealed that Trip.com Group indicated Chinese tourists during Golden Week 2026 are tending to travel earlier and stay longer, with flight bookings to Phuket rising 78% year on year, while Chiang Mai is gaining popularity among Gen Z, in line with the recovery of travel in Asia. In addition, bookings for accommodation of seven nights or more rose 123% year on year, reflecting both an increase in the number of trips and in their duration. The research team views this as positive momentum for the tourism sector, namely AOT, AAV, BA, CENTEL and ERW, given the recovery opportunity for Chinese tourists and tourism activity during Golden Week. However, the flood situation still needs to be monitored closely.

Impact on assets 6

Consumer Discretionary▲
Trip.com Group Ltd
9961
▲ PositiveDemandrelevance

Trip.com reported China-Phuket flight bookings up 78% YoY and 7+ night accommodation bookings up 123% ahead of Golden Week 2026, signaling strong end-customer travel demand.

Industrials▲
Asia Aviation Public Company Limited
AAV
▲ PositiveDemandrelevance

Chinese Golden Week flight bookings to Phuket up 78% and longer stays signal stronger travel demand benefiting AAV's airline operations.

Airports Of Thailand PCL
AOT
▲ PositiveDemandrelevance

Surge in China-Phuket flight bookings and longer trips point to higher passenger traffic through AOT's airports.