BOE and OnePlus jointly launch next-generation OLED display to offset panel price decline pressure

第一财经··CNKR·Read original
3▲0 ▼2Impact / 5
Summary · why it matters

On October 9, BOE and OnePlus jointly launched a next-generation OLED display to offset the profitability pressure caused by falling OLED panel prices. Zhou Hua, chief analyst at CINNO Research, believes the flexible OLED panel industry is currently under significant pressure. Rising storage costs are squeezing profit margins for smartphone makers, and combined with shrinking handset demand, the supply-demand imbalance has intensified, driving panel prices steadily downward. CINNO Research expects the price of a 6.7-inch flexible OLED panel to fall to 18 US dollars in the third quarter of 2026, a decline of 50 percent compared with the first quarter of 2023. BOE Chairman Chen Yanshun said at the online briefing on the 2026 interim results on September 22 that this year has been very difficult for the OLED panel business. The storage value alone in a single phone exceeds 3,000 yuan, and global smartphone sales this year are around 1.2 billion units, down nearly 12 percent from last year. BOE's OLED business is expected to maintain growth this year, but still faces considerable operating pressure. Data from Sigmaintell show that in the first half of 2026, global shipments of flexible OLED smartphone panels totaled 350 million units, up 15.6 percent year on year. Of that, shipments from mainland China were about 200 million units, up about 5.9 percent year on year. Samsung Display ranked first with about 120 million units, while BOE ranked second globally and first in China with 81.4 million units. Wang Xiaoya, research director of Sigmaintell's mobile business unit, said the growth in shipment scale has not yet translated into improved profitability. Domestic OLED panel makers generally face considerable operating pressure, and the industry is at a critical stage of transitioning from scale expansion to value enhancement. Samsung Display's OLED panel business is currently profitable, but China's OLED panel industry as a whole has not yet reached profitability. One of BOE's goals for 2026 is to substantially improve the profitability of its OLED panel business and strive to move toward break-even. Manufacturers such as Visionox, Tianma, and TCL CSOT are also seeking breakthroughs in high-value-added products.

Impact on assets 6

Information Technology▲
Others▼
BOE Technology Group Co Ltd
000725
▼ NegativePricingrelevance

Falling flexible OLED panel prices and supply-demand imbalance squeeze BOE's OLED profitability, prompting the joint display launch to offset margin pressure.

BOE Tech Group
200725
▼ NegativePricingrelevance

Same as BOE Technology Group: declining OLED panel prices pressure its panel business margins.

Theme Impact 1

Off-coverage companies 2

一加i
Private± MixedTechnologyrelevance

OnePlus co-launched the next-generation OLED display with BOE, but the article gives no clear positive/negative impact on OnePlus itself.

三星显示i
Private± MixedCompetitionrelevance

Samsung Display is only cited as the top flexible OLED panel shipper, not the subject of the BOE-OnePlus launch.

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